Online Marketing ROI Optimization

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It wasn’t long ago that cost-per-click was measured in cents. It wasn’t long ago that online media was considered cheap. And it wasn’t long ago that you could get by with singular focus on one metric — clicks. Times have changed.

Now we measure CPC in dollars. And you have to look beyond the click to find ROI. Old-school ‘optimization’ just doesn’t deliver enough lift.

Post-click marketing is what’s next. And the results speak for themselves — conversion rates at four-times the global average. That’s moving from optimization to multiplication.

Calculate your ROI using our free calculators or explore ROI scenarios by medium. See for yourself.

  • Online Marketing ROI Calculators

    Take the upper hand by assessing and reducing your Total Cost of Online Marketing (TCOM). Our Acrobat-based online marketing ROI calculators are serious tools for serious marketers. Designed for the CMO, CFO and CEO to clearly see the impact of online marketing optimization, our lead-gen and e-commerce calculators paint a compelling picture of the untapped potential of search and other forms of online advertising. Compare what you’re doing today with post-click optimized scenarios and see the opportunity costs. Choose which calculator is best for you, complete our short registration form, and get your calculator. Then start modeling scenarios that will lower expenses, raise revenue and make you a rock star.

  • LiveBall for Search Engine Marketing

    CPC is too high. Focus after the click and change the game.

  • LiveBall for Online Advertising

    CPM and CTR won’t get you what you need. What’s next will.

  • LiveBall for Email Marketing

    After deliverabilty and readability comes convertibility. Check.

  • LiveBall for Mobile Marketing

    Turn your landing pages into road warriors. Start with the iPhone.

  • Lead Generation

    Focus after the click and watch your cost-per-lead fall like a brick.

  • LiveBall for E-Commerce

    Improve the pages between your marketing and cart for higher ROI.