With ion, SmartBrief was able to build multiple versions of each page and have access to the reports needed to assess performance by channel. By combining landing pages that speak to each target audience and focusing on the most successful channels, they’ve regularly seen landing page conversion above 50%.
BloomReach selected the ion interactive marketing apps platform to help them quickly launch a highly engaging quiz. With ion, BloomReach’s Adam New-Waterson was able to design a highly custom experience based on their exact requirements, and launch it with minimal internal resources. They then drove traffic to the quiz through social channels such as Twitter, via targeted email campaigns and paid advertising. Each channel drove strong participation, and the quiz gained significant viral momentum, resulting in a high participation rate.
With an already successful lead generation program in place leveraging ion landing pages, Dell wanted to use smarter interactive digital experiences to help more effectively target and present solutions to their wide ranging audiences. They knew that to improve the online experience and generate more leads they would need to move beyond static form-based landing pages to more useful, interactive experiences that provided intrinsic value to the customer.
Plymouth Rock increases speed-to-market 17,900% and online quotes 300%, reducing cost-per-quote by 33%.
Obility Consulting creates landing pages specific to individual ad groups, resulting in higher conversion rates, better lead quality & reduction in time-to-market form 14+ days to no more than 2 days, for Xactly.
Iron Mountain dramatically increases the volume and the scope of their landing pages testing, launching over 30 tests in just four months—a 300% increase in tests over the entire prior year.
Genworth Financial increases lead volume by 3,000%, reporting a staggering 350% increase in digitally-driven revenue.
ion’s platform has given the The University of St. Thomas team the freedom to try completely new approaches. Recent testing showed that video testimonials more than doubled conversion, extended time spent on pages and extended the number of pages browsed in the microsite. What started as a one-off idea has blossomed into a focused direction and powerful results.
Congressman West’s team tests QR codes, mobile pages, imagery & segmentation to drive improved performance, resulting in conversion increases up to 400%.
Dell's online lead gen strategy results in a 10X increase in opportunities for sales teams in a two year timeframe.
CDC lowers overall cost-per-lead and improves lead quality with multi-step lead generation experiences.
American Greetings reduces their cost-per-acquisition by 20%, and reports over $45,000 in incremental revenue on Mother's Day alone.
Anvil Media improves Insight School's quality score by 22%, decreasing cost-per-click and cost-per-conversion.
Anvil Media saves Axway over $100,000 per year, increasing their ROI by 291% (including services costs).
CaringBridge sees 20-100% conversion lifts for Google pay-per-click and Facebook advertising campaigns.
The Centre for Arts and Technology increases conversion rates from 4% to as much as 19% by moving from deep links within website to content-rich microsites in the ion platform.
Citrix Systems achieves a 556% conversion lift in a narrow target market using user segmentation (conversion paths), resulting in reallocation of media dollars to realize greater ROI.
Closed Loop Marketing nearly doubles Blurb's average registration rate, with rapid, continual A/B & MVT testing in the ion platform.
DHL Express manages landing pages for a global brand in over 50 countries, increasing visibility of results & learning across the organization.
G Adventures triples the number of proposals sent on weekly basis. Completely personalized proposal are created in 15-20 minutes, compared to more than an hour before ion.