LiveBall for Lead Generation
97% of paid clicks don’t convert. LiveBall was designed to change that. And if you’re engaged in online lead generation—B2B, B2P or B2C—you can change your whole idea of what a good conversion rate is by focusing on what happens after someone clicks. The pages that users land on when they click through your search, email or advertising have a profound impact on the effectiveness of your programs. By improving these pages, you can multiply your ROI and gain end-to-end visibility of what’s delivering your best customers.
By the Numbers
Let’s say you’re spending $10.00 per click on Google. And let’s say your total monthly spend is $50,000. Look at the differences in ROI when you pay closer attention to what happens immediately after people click on your keyword ads:
- In the first scenario, you drive your click-throughs from your ads to a traditional landing page, microsite or (hopefully not) a deep link into your website. Let’s say this approach delivers an industry-standard 3% conversion rate at a cost-per-lead of about $333. Yowsa.
- If you were using LiveBall’s advanced landing pages, your click-throughs would be sent to several different landing pages for testing. Your conversion rate would be automatically optimized in real-time and would likely double to 6% or higher. This cuts your cost-per-lead in half and doubles your ROI from the same $50,000 spend. Double the leads. Same spend.
This is a basic example of what ion’s LiveBall technology platform does for our lead gen clients. They are able to take complete control of their landing pages—without IT, outsourcing or coding—and reduce their cost-per-lead.
If this doubling example is just too tidy for you, consider this: ion’s LiveBall clients convert globally at over 11%—or four times the industry average*.
Lead Generation + LiveBall
- Try ideas: Make best-of-breed landing pages, microsites and conversion paths with point-and-click ease
- Online in minutes: Instantly host these pages within your domain, but beyond the confines of your main website
- Live optimization: Test and automatically optimize different landing experiences against each other in real time
- ROI visibility: Gain pre-click through post-click transparency—know which sources deliver your best leads
*Based on the Fireclick Index