LiveBall for Email Marketing
The pages that users land on when they click through from your email marketing have a profound impact on the effectiveness of your programs. By increasing the quality of those landing pages, you can multiply the ROI of your email marketing.
By the Numbers
Let’s say you’re paying $10,000 to sponsor an email drop to 100,000 people. Now imagine two scenarios of what happens next:
- In the first scenario you drive the click-throughs from your email to a traditional landing page, microsite or (gasp) deep link in your website. Let’s say that this approach gets you a 5% conversion rate at a cost of $20 per conversion.
- In the second scenario you drive your click-throughs from the email to LiveBall’s advanced landing pages. Your click-throughs are seamlessly sent to several different advanced landing pages for testing and your conversion rate is automatically optimized in real time. This results in a 10% conversion rate at $10 per conversion. Twice the number of people converted from the same spend—double the ROI.
In really basic terms this is what ion’s LiveBall technology platform does for our clients. It takes control of their landing pages—without IT, outsourcing or coding—and increases their email marketing return on investment.
If this doubling example is just too tidy for you, consider this: ion’s LiveBall clients convert globally at over 11%—or four times the industry average*.
Email Marketing + LiveBall
- Make best-of-breed landing pages, microsites and conversion paths with point-and-click ease
- Instantly host these pages within your domain, but beyond the confines of your main website
- Test and automatically optimize different landing experiences against each other in real time
- Gain transparency and know which links & scenarios deliver your best customers
*Based on the Fireclick Index