Interactive Content Marketing Weekly Roundup: September 19-23

Interactive Content Marketing Weekly Roundup: September 19-23

We wrapped up event season and jumped straight into webinar week! At least once a quarter, we have the pleasure of hosting our very own webinar to help content marketers just like you gain insight and ideas into how to better your engagement with your audience. So this week on Medium was all about how to overcome those content marketing challenges and tell a story with your content throughout the buyer’s journey with your brand. Check out what you might have missed this week on Medium.

Interactive Content Marketing Weekly Roundup: September 12-16

Interactive Content Marketing Weekly Roundup: September 12-16

This week on Medium, along with our weekly Ask Audrey series and a few great articles from some of our ionians, we wrapped up CMWorld from last week and gave you a little guide to CSIS for this week. So if you are on the same exciting content schedule as us and want to see what’s going on in the industry, check out what was on ion’s Medium publication this week.

Interactive Content Marketing Weekly Roundup: September 6-9

Interactive Content Marketing Weekly Roundup: September 6-9

It’s Content Marketing World week and we couldn’t be more excited. Our very own ionians are finishing up their time at the conference and are ready to bring back some major keys (while channeling their inner DJ Khaled) on everything content marketing. While they were away in Cleveland, here is what was going on over on our ion Medium publication.

Interactive Content Marketing Weekly Roundup: August 29 - September 2

Interactive Content Marketing Weekly Roundup: August 29 - September 2

First Friday of the month is always a reason to celebrate! And even more so for this Friday since it’s not only Labor Day Weekend but the weekend before Content Marketing World… and we can’t wait! We’ve been hard at work all week at ion making sure we’re ready to take on Cleveland with some content marketing force. Every day, we’ve seen a new and exciting topic posted up on the blog. So even if you’re not heading to CMW this next week, here’s your recap of what was on the ioninteractive.com blog and Medium publication and get ready for content marketing to take over your life for the next couple weeks (if it hasn’t already!).

How My Birth Announcement Shows the Best of the ion Platform

How My Birth Announcement Shows the Best of the ion Platform

I'm Katherine, and I'm a senior web designer at ion currently on my maternity leave. I've taken some time today because I feel the need to tell you a little secret. The ion platform is amazing and has spoiled me as a designer. Otherwise, how could I get an interactive birth announcement out the door 6 days after my first daughter was born? I'm telling you, without ion, I couldn't.

Interactive Content Marketing Weekly Roundup: August 22-26

Interactive Content Marketing Weekly Roundup: August 22-26

Another busy marketing week, another exciting Friday! At the end of every week, we bring you more news, best practices, and exciting tips and tricks for you marketing mavens out there. If you weren’t already aware, ion interactive has our very own publication over on Medium, which one of our wonderful ionians posts to almost every day with some of the latest and greatest in our interactive content marketing world. If you didn’t get a chance to check it out, here’s what you missed this week.

Semi-Homemade Interactive Experiences

Semi-Homemade Interactive Experiences

I am a longtime fan of the cooking show ‘Semi-Homemade Cooking.’ The premise of this show is basically customizing pre-made mixes or foods to be something that’s kind of homemade, but also kind of not. The idea of taking something that already exists and making it better and putting your own twist on it is really undervalued. I have a similar relationship with ion interactive Quick Starts, and I want to share how you can make your own semi-custom experiences by taking elements from different Quick Starts and mixing them. Here are some of my favorite ‘recipes’ for creating something entirely new.

Interactive Content Marketing Weekly Roundup: August 15 – 19

Interactive Content Marketing Weekly Roundup: August 15 – 19

What a week! In South Florida this week marked the end of summer as students start school for the year. It’s a new chapter with new adventures, experiences, and learnings. To get in gear with back-to-school we started a short interview series with a few thought leaders. In this one-week blog series we'll understand how marketing thought leaders do content marketing.

Interactive Content Marketing Weekly Roundup: August 8-12

Interactive Content Marketing Weekly Roundup: August 8-12

Let’s seriously celebrate the fact that we, as marketers, made it through to another Friday with some of our favorite articles from this week with contributions to ion’s Medium publication, the ioninteractive.com blog, and third party blogs. If you didn’t get a chance to take a break this week and read some interactive content marketing news, here’s what you missed.

Solving The Challenge of Marketing ROI

Solving The Challenge of Marketing ROI

For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.” Solving the challenge of Marketing ROI does not have to be rocket science. The first step is simply in committing to measuring it. In this article we’ll cover the challenges, considerations, and approaches you can take right now to solve the marketing ROI challenge.

Interactive Content Marketing Weekly Roundup: August 1-5

Interactive Content Marketing Weekly Roundup: August 1-5

It’s the first week of August already! We can’t believe how fast this year is flying by. All the kids are heading back to school this  month so we figured we’d dedicate this month’s writing to educating our audience (Not that we don’t always aim to supply you with the latest and greatest educational content in the industry anyway!). So if you weren’t able to head over to Medium this week, here’s what you missed.

Account-Based And Content Marketing Programs Are Not Campaigns

Account-Based And Content Marketing Programs Are Not Campaigns

One of the biggest mistakes marketers make overall is to think about marketing investments in the form of a campaign - a short-term effort, offering very little opportunity to test content or creative, to optimize, or to prove ROI. Account-Based and Content Marketing Programs are similar in many ways. ABM works best when it uses personalized content marketing destinations, targeted to specific accounts, and mapped to individual needs of the buyers, across an increasingly complex B2B buyer journey. The bottom line: Account-Based and Content Marketing programs are not campaigns but long-term investments in growth.

Interactive Content Marketing Weekly Roundup: July 11-15

Interactive Content Marketing Weekly Roundup: July 11-15

We’re smack dab in the middle of the summer months. And whether that means it’s vacation time for you or you’re still hard at work on your content strategy preparing for Q4, we love to keep you in the loop of the latest in interactive content marketing. Right here every week, we’ll be providing a digest of what we published on Medium to make sure you get the best news and info of what’s going on in your industry. And this week on Medium…

Interactive Content Marketing Weekly Roundup: July 5-8

Interactive Content Marketing Weekly Roundup: July 5-8

We started this week off with a bang. Literally. 4th of July kicked off this content marketing filled week with some excitement. From interactive video to rich data opportunities with interactive content, we have your latest content marketing news right here on the ion blog. If you haven’t had a chance to check out our Medium publication this week, here’s the latest info of what’s going on in our industry.

Interactive Content Marketing Weekly Roundup: June 27 - July 1

Interactive Content Marketing Weekly Roundup: June 27 - July 1

What’s the latest in the interactive content marketing world? Have you been keeping up with ion on Medium? Every week, we’ll be providing a digest of what we published on Medium, what was published out on the web on other sites, and what we posted right here on our very own blog to make sure you get the latest news and info of what’s going on in your industry. Here’s what was new this week.

Interactive Content Marketing Weekly Roundup: June 20-23

Interactive Content Marketing Weekly Roundup: June 20-23

This week we started posting some of our content over on Medium.com, in our new ion interactive publication. Medium, an online publishing platform, is “a place to read, write, and interact with the stories that matter most to you.” So we wanted to give more of what matters most to our audience—and beyond. At the end of every week, we’ll be providing this weekly round up—a digest of what we published on Medium, what was published out on the web on other sites, and what we posted right here on our very own blog. Here’s what was new this week.

Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology

Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology

Account based marketing (ABM) is one of the many new buzzwords in the marketing world.  Just a few weeks ago, our very own ion CTO and co-founder Scott Brinker along with Terminus CMO and co-founder Sangram Vajre met to talk about how ABM is affecting the ever changing marketing world.  They discussed how ABM is revolutionizing the marketing sphere and ways to practice ABM successfully. Check out the full video of their discussion!

Account-Based Marketing Needs Content Marketing To Work

Account-Based Marketing Needs Content Marketing To Work

Marketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is. They will answer with something that sounds like advertising or selling. (Not that there's anything wrong with advertising or selling!) The goal of marketing is to help your prospects get to know, like, and trust your firm enough to buy from you when the time is right, and they have a need. And so with each new trend in marketing, we have to remember that effective marketing seeks to help customers. It starts with empathy that allows you to consider what your customers need. Not because being helpful merely feels good. But because it works!