Another busy marketing week, another exciting Friday! At the end of every week, we bring you more news, best practices, and exciting tips and tricks for you marketing mavens out there. If you weren’t already aware, ion interactive has our very own publication over on Medium, which one of our wonderful ionians posts to almost every day with some of the latest and greatest in our interactive content marketing world. If you didn’t get a chance to check it out, here’s what you missed this week.
I am a longtime fan of the cooking show ‘Semi-Homemade Cooking.’ The premise of this show is basically customizing pre-made mixes or foods to be something that’s kind of homemade, but also kind of not. The idea of taking something that already exists and making it better and putting your own twist on it is really undervalued. I have a similar relationship with ion interactive Quick Starts, and I want to share how you can make your own semi-custom experiences by taking elements from different Quick Starts and mixing them. Here are some of my favorite ‘recipes’ for creating something entirely new.
What a week! In South Florida this week marked the end of summer as students start school for the year. It’s a new chapter with new adventures, experiences, and learnings. To get in gear with back-to-school we started a short interview series with a few thought leaders. In this one-week blog series we'll understand how marketing thought leaders do content marketing.
Let’s seriously celebrate the fact that we, as marketers, made it through to another Friday with some of our favorite articles from this week with contributions to ion’s Medium publication, the ioninteractive.com blog, and third party blogs. If you didn’t get a chance to take a break this week and read some interactive content marketing news, here’s what you missed.
For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.” Solving the challenge of Marketing ROI does not have to be rocket science. The first step is simply in committing to measuring it. In this article we’ll cover the challenges, considerations, and approaches you can take right now to solve the marketing ROI challenge.
It’s the first week of August already! We can’t believe how fast this year is flying by. All the kids are heading back to school this month so we figured we’d dedicate this month’s writing to educating our audience (Not that we don’t always aim to supply you with the latest and greatest educational content in the industry anyway!). So if you weren’t able to head over to Medium this week, here’s what you missed.
One of the biggest mistakes marketers make overall is to think about marketing investments in the form of a campaign - a short-term effort, offering very little opportunity to test content or creative, to optimize, or to prove ROI. Account-Based and Content Marketing Programs are similar in many ways. ABM works best when it uses personalized content marketing destinations, targeted to specific accounts, and mapped to individual needs of the buyers, across an increasingly complex B2B buyer journey. The bottom line: Account-Based and Content Marketing programs are not campaigns but long-term investments in growth.
We’re smack dab in the middle of the summer months. And whether that means it’s vacation time for you or you’re still hard at work on your content strategy preparing for Q4, we love to keep you in the loop of the latest in interactive content marketing. Right here every week, we’ll be providing a digest of what we published on Medium to make sure you get the best news and info of what’s going on in your industry. And this week on Medium…
We started this week off with a bang. Literally. 4th of July kicked off this content marketing filled week with some excitement. From interactive video to rich data opportunities with interactive content, we have your latest content marketing news right here on the ion blog. If you haven’t had a chance to check out our Medium publication this week, here’s the latest info of what’s going on in our industry.
What’s the latest in the interactive content marketing world? Have you been keeping up with ion on Medium? Every week, we’ll be providing a digest of what we published on Medium, what was published out on the web on other sites, and what we posted right here on our very own blog to make sure you get the latest news and info of what’s going on in your industry. Here’s what was new this week.
This week we started posting some of our content over on Medium.com, in our new ion interactive publication. Medium, an online publishing platform, is “a place to read, write, and interact with the stories that matter most to you.” So we wanted to give more of what matters most to our audience—and beyond. At the end of every week, we’ll be providing this weekly round up—a digest of what we published on Medium, what was published out on the web on other sites, and what we posted right here on our very own blog. Here’s what was new this week.
Account based marketing (ABM) is one of the many new buzzwords in the marketing world. Just a few weeks ago, our very own ion CTO and co-founder Scott Brinker along with Terminus CMO and co-founder Sangram Vajre met to talk about how ABM is affecting the ever changing marketing world. They discussed how ABM is revolutionizing the marketing sphere and ways to practice ABM successfully. Check out the full video of their discussion!
Marketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is. They will answer with something that sounds like advertising or selling. (Not that there's anything wrong with advertising or selling!) The goal of marketing is to help your prospects get to know, like, and trust your firm enough to buy from you when the time is right, and they have a need. And so with each new trend in marketing, we have to remember that effective marketing seeks to help customers. It starts with empathy that allows you to consider what your customers need. Not because being helpful merely feels good. But because it works!
It’s about time for another roundup. And this is sort of a ‘special edition’ round up, because this morning we had three brand new interactive content marketing articles of our own go live on 3 different sites. What are the odds of that happening? So, in this edition, we are going to highlight how to improve your content, overcome the paradox of content marketing, and how to align your sales and marketing teams to achieve success in the content marketing world! All from one of our co-founders, Anna Talerico, and via some of our favorite blogs from SEM Rush, Content Marketing Institute and Eloqua!
We have witnessed some major changes over the last ten years in regard to how businesses are using landing pages. By leveraging modern marketing practice brands have dove head first into concepts like optimization, web strategy, marketing technology, and content marketing. "There’s a merging of marketing offline and online" that will upheave the next ten years of landing pages. Brand marketers have accepted digital as part of their overall strategy by increasing their budgets or focusing on it solely. In most cases, it is now a must-have component of any campaign, plan, or strategy.
Increasing lead generation via content marketing has been a successful strategy for ages. For many years, brands have been creating original content and publications to provide valuable information about a specific industry in order to engage customers. This same concept has been passed along and has evolved through many transformations to become lead generation as we know it. Brands large and small are creating content to build an audience, capture a lead, and drive a sale. So where is the evolution?
It’s time. It’s time. It’s the end of May and it’s time for our monthly recap of what’s trending in interactive content. If you’re new to the blog, every month our Director of Creative Services, Stephanie Tunis, will showcase some of the awesome content experiences that were recently launched for our customers in an ionian-exclusive webinar. We also use this webinar to share innovative designs and user experience trends that our team has spotted on the web. We typically have this meeting every month and, since our teams get such value out of the content, we thought it might be great to share it with you—our blog readers—as well.
Digital marketing has moved far beyond the days of passive picture books for audience engagement. Right now, taps, swipes and clicks mean more than they ever have before, and adding interactive elements to your static stories will not only put you ahead of the curve when it comes to communicating with your audience, it can also keep fans of your brand coming back for more.