With so much information out there (ahem, more like a flood, really), where to turn for great content about content marketing? Have no fear, we’ve got your go-to list right here. In no particular order, here are 15 Content Marketing Tweeple we are all about. You can always count on them for real-world, useful perspective. We hope you love these guys as much as we do!
On the first day of Christmas, my true love gave to me… Santa’s naughty and nice list of content marketing! Alright, we may not be your true love but sure hope we jump up a few spots in the running for favorite after this. It’s December. Yes, December. Get ready to put a cork in 2014! So for the 12 days of Christmas, we thought we could give you the 12 naughty and nice practices of content marketing.
Movember is a great cause, it deserves lots of buzz, and why not add a little fun to the mix? Right? So we did. You might remember our previous blogpost about kicking off this project. Well, it’s time to see how the story ends! After tons of social sharing, lots of voting from all of you, and countless hoorays from people who saw first hand you can build something marvelous and interactive WITHOUT a stitch of code...we have our winners!
December already, huh? This year has flown by and it’s really been all about the interactivity. Interactive this, interactive that. Interactive infographic. That’s right. I said it. INTERACTIVE infographic. Interactive infographics work well early in the customer journey (or nearer the top of the funnel, for those of you so inclined). They’re especially effective at generating social shares—spreading virally like wildfire. They get people engaged and move them to the next stage of your message and content. So check it out for yourself.
This past month, ionians banded together to support a great cause: Movember. The Movember community has raised $559 million to date and funded over 800 programs in 21 countries It has widespread appeal and people really have fun with it while bringing attention to men’s health. And while of course we love marketing apps, why wouldn’t we take this incredible cause and make it a chance to build a marketing app in support!? Now it’s your turn to be a part of the action. Check it out for yourself!
The holiday season is upon us. And it’s time to gorge on the best day of the year… Thanksgiving! Of course it’s a day to give thanks. And we here are ion sure are thankful for this past year and all of our awesome online visitors. But as we’re sure you’ve seen in the past, we pride ourselves on being foodies and, with that, love to compare content marketing to food. Because… well… what could be better?! So while you’re getting ready to stuff your face with turkey, cranberry sauce, stuffing, pumpkin pie, and whatever else your family loves to cook up, check out how your content marketing can be just like your Thanksgiving dinner.
Black Friday: the revered day right after Thanksgiving where you can score the best deals on pretty much everything. Before the calendar even hits November, the buzz starts. Television and radio ads, newspaper circulars, social chatter, ecommerce site promo. And there’s no denying it works because each year the crowds show up in massive numbers, right? So, why can’t you set a similar (maybe with less pushing and yelling) to your website? What if you could form (virtual) lines of people just waiting to see your content marketing efforts, and better yet, stay on their radar as you churn out really good stuff?
Need to get away? Don’t we all sometimes. And with summer gone and holidays fast approaching, a vacation or retreat sounds just like something you need before the stress of the holiday rush. But the last thing you want to do is struggle to try to figure out where to take your entire family or company at a time like this! Don’t you wish everything was easy? Answer a few simple questions and get an answer that fits your needs and wants. If only…Oh wait. That’s right. We strive to always find an answer for you here at ion… And with that, we introduce you to the Quick Start of the week: the solution finder.
You and I both know content marketing is anything but simple. I know I’m not the only one frazzled over how I can make my content have an impact on our online visitors as big as Michael Jackson’s fro in The Jackson 5. Marketers have been churning out content like factories and the content produced is falling flat (hair pun intended). So like everyone, we love to read up on what the industry is saying will make sure your content and the ROI from your content top notch. So why not toss you some of the articles we found helpful?
Happy National Peanut Butter Lovers Month Y’all!!! I can think of a million ways I would celebrate this incredible holiday. Fluffer nutter sandwiches, Peanut butter cups, good old fashioned PB&J. The possibilities are endless. Let’s take a minute to talk about peanut butter cups since they absolutely deserve special attention. They might be my favorite candy of all time. It’s just the perfect combination, right? So perfect, that it’s one of the analogies that we use to describe marketing apps.
After hours and hours of watching the Food Network, I finally did it. I finally figured out a recipe I could write. Forget the numerous times I’ve burned something or the embarrassing number of times I’ve forgot an ingredient. This girl can’t cook. But she sure can write an incredible recipe. A recipe for a tasty, delicious, mouth-watering dish of… Content Marketing!
In the spirit of last week’s Halloween, we’re going to take this chance to scare you a bit. Ready? This Quick Start of the Week is all about forms and evaluating yourself! Terrified of forms boredom? We bet you are. And that’s why we’re doing something totally different (because since when does ion ever do anything to follow the pack?!). Let’s talk about forms in a whole new light—through the lens of an interactive marketing app…
We are all about great causes at ion, and the more we can get them in the limelight, the better. So, that got us thinking. Typically if we were going to engage in a Movember campaign we’d go gangbusters filling our Twitter feed (oh don’t worry, we’re still gonna do that, but there’s more!) with more stache shots, than Puff Daddy (or whatever name he goes by these days) has umbrella holders. This time, we thought we'd do it a little bit different.
BOO! We know! Boring, static content that falls flat terrifies us too. Generating content like a factory is so 2013. And scarier than Kanye West’s love for Kanye West. In order to makeover your content from Frankenstein’s monster into a look as breathtaking and engaging as Beyonce, we have ten not-so-scary tricks and treats to amp up your content marketing experiences.
Recent CMI data shows that content marketers are struggling with measurement & ROI tracking with only 21% saying that are successful at tracking ROI, and measuring content effectiveness being the 3rd biggest challenge. Given that only 38% of marketers say their content marketing is effective, measurement clearly one of the biggest issues that needs to get tackled as a top priority. So we’re here to assist in the tackle. We thought we'd help with a round up of some great advice from some of the best and most-well known content marketers.
Some say that marketing is too much fluff. Some say it’s all buzzwords and hype. We beg to differ! Need some convincing? Get ready to scroll because we’ve got stats. Lots and lots of stats. No jargon, no fluff (unless it’s the marshmallow kind sandwiched between soft bread with some peanut butter—then we’re talking).
Transparency, people! We all want it, from every company online. Whether you’re looking for an estimate, maybe ROI, maybe even your BMI (god knows it’s the dreaded number we don’t want to find out but should), your online experience with the company should be seamlessly transparent. And that’s what your audience is expecting, too. This week we wanted to highlight two types of calculator quick starts: BMI and Savings Calculators.
When I was a teenger, I remember writing tons and tons of notes to my friends during school. They will filled with nonsensical girly stuff about the boy du jour, goomies, scrunchies and other stuff I’m probably aging myself with. And it was almost always finished off with a S.W.A.K. Or for you non-note passing newbies—Sealed With A Kiss. So, you can imagine the nostalgia that filled my head when I saw Burberry’s Kisses campaign. As part of the marketing team for ion, I am constantly on the hunt for really cool marketing apps out there in the wild. And this one is a digital marketing gem!
Cue Oktoberfest! One of the biggest festivals is upon us. And while, for most people, beer comes to mind whenever Oktoberfest is mentioned, I like to think: MARKETING! (Ok ok, beer does come to my mind too. But just go along with it). What is more engaging than a beer fest? You have tons of people from all over celebrating the best beers in the world. The audience of Oktoberfest is there to relax, to learn, to listen, and to be engaged. But what can you learn from Oktoberfest as a whole that markets this yearly party in such a big way all over the world?
We talk all the time, like a broken record, about how important it is to engage your audiences. Like, all. The. Time. Because it is insanely important. If your audience is not entertained, not engaged, not connected to your brand, then why bother? And, Harvard is like the intelligence motherload, so you KNOW if they are utilizing something, you should probably pay attention.