Blog


Keep pace and take the lead with best practices, interviews, and perspectives on marketing apps and other kinds of digital marketing experiences.

Quick Start of the Week: Calculate with ion

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Quick Start of the Week: Calculate with ion

Transparency, people! We all want it, from every company online. Whether you’re looking for an estimate, maybe ROI, maybe even your BMI (god knows it’s the dreaded number we don’t want to find out but should), your online experience with the company should be seamlessly transparent. And that’s what your audience is expecting, too. This week we wanted to highlight two types of calculator quick starts: BMI and Savings Calculators.

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Sealed With a (Digital) Kiss: Spreading a Little Love Through Content Marketing

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Sealed With a (Digital) Kiss: Spreading a Little Love Through Content Marketing

When I was a teenger, I remember writing tons and tons of notes to my friends during school. They will filled with nonsensical girly stuff about the boy du jour, goomies, scrunchies and other stuff I’m probably aging myself with. And it was almost always finished off with a S.W.A.K. Or for you non-note passing newbies—Sealed With A Kiss. So, you can imagine the nostalgia that filled my head when I saw Burberry’s Kisses campaign. As part of the marketing team for ion, I am constantly on the hunt for really cool marketing apps out there in the wild. And this one is a digital marketing gem!

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Prost! To Oktoberfest and Interactive Marketing!

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Prost! To Oktoberfest and Interactive Marketing!

Cue Oktoberfest! One of the biggest festivals is upon us. And while, for most people, beer comes to mind whenever Oktoberfest is mentioned, I like to think: MARKETING! (Ok ok, beer does come to my mind too. But just go along with it). What is more engaging than a beer fest? You have tons of people from all over celebrating the best beers in the world. The audience of Oktoberfest is there to relax, to learn, to listen, and to be engaged. But what can you learn from Oktoberfest as a whole that markets this yearly party in such a big way all over the world?

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Marketing Apps Just Got Smahter at Harvard

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Marketing Apps Just Got Smahter at Harvard

We talk all the time, like a broken record, about how important it is to engage your audiences. Like, all. The. Time.  Because it is insanely important.  If your audience is not entertained, not engaged, not connected to your brand, then why bother? And, Harvard is like the intelligence motherload, so you KNOW if they are utilizing something, you should probably pay attention.

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Get Educated on Breast Cancer through Marketing Apps—Don't Be a Boob!

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Get Educated on Breast Cancer through Marketing Apps—Don't Be a Boob!

October means many things to many people: 1.) It’s the height of fall (which means nothing to a Floridian since palm trees don’t shed and the beaches don’t become barren). 2.) Stores roll out their Halloween displays and you buy candy under the guise that it’s for trick or treaters, but we all know the truth. 3.) And, it’s Breast Cancer Awareness Month. That being said, it seems like the appropriate time to shine a little light on a couple of the fabulous marketing apps tied to Breast Cancer Awareness. Why? Because Marketing apps are not all fun and games. They also serve a purpose to educate and inform. It’s just that some of them are so darn good you don’t realize you are actually learning something!

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We Asked, They Answered: Content Marketing's Leading Question

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We Asked, They Answered: Content Marketing's Leading Question

It’s no new news. Content marketing is changing every day. And over the past three to five years, it’s changed a heck of a lot. But as for this past year, content marketing has gotten a whole new look. Think The Jackson 5 MJ as content marketing last year and Invincible MJ as content marketing this year—almost unrecognizably different but both versions so unbelievably necessary for the industry (RIP MJ. We love you). So we couldn’t help but ask one question: What is one thing you can do in content marketing today that you couldn’t do a year ago?

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Quick Start of the Week: Look Into a Lookbook

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Quick Start of the Week: Look Into a Lookbook

Ever curious about what you can accomplish with the ion platform? Whether you are one of our awesome customers or just subscribe to our blog for our content, we thought a bi-weekly series of our favorite Quick Starts would be inspirational for you all! We release a new Quick Start nearly every week, so you can rest assured that what’s in the cloud is state of the art. So in the helping spirit, over the next few months we’ll be taking a look at some of our favorite Quick Starts. To get this started, let's look into a Lookbook.

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The Top 5 Content Marketing Trends in 2014

The Top 5 Content Marketing Trends in 2014

Content marketing is here to stay, but it continues to evolve as marketers discover new strategies to increase its effectiveness. There are several reasons for the rapid increase in content marketing, from improving search engine rankings to enhancing customer engagement. Given the range of options for improving their content marketing efforts, the challenge for marketers in 2014 is to make judicious and cost-effective choices in the ways they create and distribute content.

Celebrating Some Successes for Marketing Apps

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Celebrating Some Successes for Marketing Apps

We are working so hard to deliver incredible experiences to our clients (so THEY can in turn provide amazing experiences to their end users). We are out and about on the event circuit. We’re churning out content like crazy.  And we are loving every minute. So we had to take a moment for some shameless self promotion to share the post coverage from our little jaunt to San Fran to accept our TWO Stevie Awards from the American Business Awards.

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Don't Ride the Content Marketing Struggle Bus

Don't Ride the Content Marketing Struggle Bus

The struggle is real. The content marketing struggle that is. We’ve all experienced it and we all know it far too well. Not only is it a struggle to produce the right amount of content day in and day out, but to produce the right CONTENT for the right AUDIENCE is almost overwhelming. And increasing engagement? Ugh, THE STRUGGLE IS REAL!

How To: Be the Mother Goose of Content Marketing

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How To: Be the Mother Goose of Content Marketing

Stories are 22 times more memorable than just a mere fact. And the reason? We as humans tend to make a connection with stories. We tend to put ourselves in the middle of it, as if the event actually happened to us, as if we were the main character. And isn’t that what you want for your brand? To be memorable? For your audience to imagine themselves in the middle of YOUR story? That’s exactly what you want. I know you all too well! Problem is… your audience is distracted.

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Where in the world is ion in October? 5 events from London to San Fran

Where in the world is ion in October? 5 events from London to San Fran

October is not just the month of Pumpkin Spice everything... it is also the month of amazing events for digital marketers. So if you need a break from carving pumpkins, drinking pumpkin spiced beverages, making pumpkin bread or dealing with the ever-changing minds of your children and their ideas for Halloween costumes... come meet up with ion during our October events!

Ungated and Unbridled

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Ungated and Unbridled

To most lead-gen marketers there are certain universal truths that are assumed to be beyond reproach. Among them is the assumption that a gated asset will convert better than an ungated one. I admit, I was among the throng espousing that a form before the asset would surely convert better than a discretionary form within the asset. Wrong.

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Round Up: All Content Marketing All the Time

Round Up: All Content Marketing All the Time

Especially when you are in an industry inundated with buzzwords, trends and technological innovation. Like marketing, especially content marketing.  It is HUGE and everyone’s got an opinion. Some awesome. Some not so awesome. Even some unexpected.  But all of it helps paint a larger picture. So we are going to share a little bit of our world via a round-up of some of the latest and greatest content marketing buzz!  Welcome to our world.

Yes, Interactive Content Can Help You Deliver A Great Customer Experience!

Yes, Interactive Content Can Help You Deliver A Great Customer Experience!

You come across those companies that have incredible customer service. Like mind-blowing incredible customer service. The type that makes you shout their praises from the rooftops. We all knows these companies. The ones we will never stray from and the ones we will tell all our friends about. But how can you be that company? It isn’t enough for their first impression with you to be incredible. It has to carry through the entire experience with your brand.

All Content in Moderation - A Healthy Balance of Digital Deliciousness

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All Content in Moderation - A Healthy Balance of Digital Deliciousness

Eating is a ritual. From perusing the menu, to wine pairing, to dessert. It’s a truly delicious experience if done right. You know what else is like that, minus the calories? Content Marketing. Think about it. A restaurant menu may contain appetizers, small plates, entrees, sides, dessert, drinks. And when creating content you have a bevy of options—copy, visuals, videos, interactive elements and more!

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8 Ways To Rule The Interactive Content Revolution

8 Ways To Rule The Interactive Content Revolution

We’ve been talking interactivity for… well… ever now. We are truly in the major beginning stages of an interactive revolution. And when you’re at the forefront of any revolution, you want nothing more than to be a ruler and an innovator of that time. But guess what, grade school-version of you? Introverts are going to rule the Interactive Age. So for all you “uncool” introverts, this is your time. Wallow in it!

Is Your Content #Winning?

Is Your Content #Winning?

We’re all battling with this content overload, each piece striving to be better than the next. Who can get the most subscribed, the most shares, the most likes?! I recently came across a great article from Marketing Profs written by Jeannette de Beauvoir titled Be the Best Answer: Four Steps to Developing Winning Content. And they nailed it.

You Just Won (Bought) a Brand New Car... and a Useful Digital Experience to Go Along With It!

You Just Won (Bought) a Brand New Car... and a Useful Digital Experience to Go Along With It!

Today, your website really is the frontline to your whole operation, a first impression if you will.  So if you wow me with useful (and beautiful) digital experience, you’re going to score some points before I even walk in the door to be swarmed by salesmen. If you provide a configurator (ahem, that’s a marketing app by the way) to let me build my own car, see the specs, pic everything from the interior color to rims, I’m totally into it.