Blog


Keep pace and take the lead with best practices, interviews, and perspectives on marketing apps and other kinds of digital marketing experiences.

Welcome to SFIMA: The Native's Guide to Fort Lauderdale

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Welcome to SFIMA: The Native's Guide to Fort Lauderdale

Welcome to SFIMA Summit 2014! Not sure what to do while you're in the area? Want to get out in the beautiful warm Florida weather after a full day of sessions? No worries! Discover why you've come to the Yachting Capital of the World in the gorgeous Sunshine State and check out what's not to miss in our Native's Guide to Fort Lauderdale. Read More.

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ion's Platform and People: A Week in Review

With all this hype on marketing apps, we decided to reach out and explore some brands that are embracing the app-like digital experience as well. Over the past week, we took a look at some of those experiences and how we could break them down and build them in the ion interactive platform. While discovering and showing you how our platform functions, we gave you the insight to how our team functions as well. Take a look at what this past week had to offer:

Keep a look out for our "How To" series explaining how you are able to build these amazing interactive and engaging digital experiences directly within the ion platform. Be sure to check out our Youtility webinar with Jay Baer coming up on May 7th. Register now! Spots are filling up fast and we can't wait to show you what's in store!

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A Day in the Life of a Director of Customer Success

Meet Audrey. Hardworking mother of one (three if you count her two Corgis), football lover, and our Director of Customer Success. Although Audrey appreciates her work/life balance with a nice glass of wine, a football game, and a family walk around her neighborhood, being the go-to support for our customers and ensuring they are successful in our software is tough work! Luckily, Audrey had a moment to breathe and take us through her typical day here at ion. Read More.

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The Marketing Apps Revolution Has Begun!

Last week was our most eventful week to date! Not only did we get to participate in some awesome selfies at the Marketing Nation Summit in San Francisco, but, as a company, we made a huge shift into the world of marking apps. These browser-based apps turn digital experiences into an engaging, interactive experience for the visitor rather than just serving up static, passive content. Check out how some of our customers are joining in as well. We'll show you how to make that adventure into an exciting, incredible, game-changing one. If you missed any of it, here's what happened last week:

And, check out what everyone's been saying about the marketing apps revolution here:

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A Pivot and a New Platform

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A Pivot and a New Platform

Nothing seems to evolve faster than technology. Except maybe the companies creating it.  In the digital marketing landscape we see new things pop up at a rapid pace - a revolutionary this, a game-changing that.  Some companies create just to create.  And others create by listening to the groundswell of the market and the demands of their audiences. While it's certainly possible to teeter across both sides, right now ion has jumped (or pivoted) to the latter. Read More.

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What's Happening to the Web???

Your website is like a giant canvas.  On it, you can visually tell the story of your company and your brand.  Everything you paint (your content) is an extension of your brand. And as the look and feel of websites have evolved over the years, so has the content.  Gone are the days of a static website page with some contact info and a small blurb about the company.  They have been replaced with stunning visual experiences that draw your audiences in and lure them to lose themselves in the resources your provide through countless pages that all splinter off from your home page. Read More.

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ion interactive Springs into April

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ion interactive Springs into April

Spring is here at ion! Three months into 2014 and we’re not slowing down! 2014 was pegged as the year of the sophisticated digital experience. Agreed! It’s safe to say that we think it’s going to be the year of deeper engagement with your online visitors. Read More.

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5 Steps to Cultivate Better Leads

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5 Steps to Cultivate Better Leads

Organizations everywhere are constantly tasked with making decisions regarding participation in endeavors that sound like they MAY be worthwhile.  The problem is that many times, there is not an objective system in place to qualify the return on those decisions. There are essentially five steps to revamping your approach to lead scoring to garner more value and long-term success. Read More.

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It's Going to be an EVENTful Quarter

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It's Going to be an EVENTful Quarter

We love connecting with our customers, prospects and other industry folk live and in person, since face-to-face interaction is hard to come by these days. Here is a list of upcoming events where ion will be, so be sure to say hi if you are around! Read More.

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How Elite SEM Increases Performance by Analyzing Behavior and Engagement

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How Elite SEM Increases Performance by Analyzing Behavior and Engagement

Let us introduce you to Amanda Simmons, Director of Creative and Landing Page Optimization at Elite SEM. As a long time ion customer, we have gotten to know Amanda as a pro of creative and landing page optimization! Elite SEM and ion have worked together to make Elite SEM’s process more agile, allowing their client’s to continuously see lifts in performance. Here is Amanda’s story… Read More.

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20 Tips to Kick your Digital Experience into High Gear!

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20 Tips to Kick your Digital Experience into High Gear!

CRO! LPO! VBO! You mean I have to stay on top of all of these just to keep up with the Jones’s of online marketing?! Of course we do. Optimization of your digital experience is the only way to know what is working and what isn’t for your brand. So where do you even start? What rules or tips can you go by to make sure you’re taking the right path to the ultimate digital experience? Read More.

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Marketing Apps for Landing Pages Roundup

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Marketing Apps for Landing Pages Roundup

Hope you enjoyed the weekend! We had quite the busy week and want to fill you in on it all if you missed any of the excitement. Last week, we released our newest white paper, Marketing Apps for Landing Pages, along with a very informative and engaging webinar on Wednesday. The questions we received were outstanding so feel free to read the Q&A below. As well last week, Mary Ward was getting ready to speak at Conversion Conference, so if you’re in the San Francisco area, make sure to check out our booth along with Mary’s session.

 

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