Black Friday: the revered day right after Thanksgiving where you can score the best deals on pretty much everything. Before the calendar even hits November, the buzz starts. Television and radio ads, newspaper circulars, social chatter, ecommerce site promo. And there’s no denying it works because each year the crowds show up in massive numbers, right? So, why can’t you set a similar (maybe with less pushing and yelling) to your website? What if you could form (virtual) lines of people just waiting to see your content marketing efforts, and better yet, stay on their radar as you churn out really good stuff?
Need to get away? Don’t we all sometimes. And with summer gone and holidays fast approaching, a vacation or retreat sounds just like something you need before the stress of the holiday rush. But the last thing you want to do is struggle to try to figure out where to take your entire family or company at a time like this! Don’t you wish everything was easy? Answer a few simple questions and get an answer that fits your needs and wants. If only…Oh wait. That’s right. We strive to always find an answer for you here at ion… And with that, we introduce you to the Quick Start of the week: the solution finder.
You and I both know content marketing is anything but simple. I know I’m not the only one frazzled over how I can make my content have an impact on our online visitors as big as Michael Jackson’s fro in The Jackson 5. Marketers have been churning out content like factories and the content produced is falling flat (hair pun intended). So like everyone, we love to read up on what the industry is saying will make sure your content and the ROI from your content top notch. So why not toss you some of the articles we found helpful?
Happy National Peanut Butter Lovers Month Y’all!!! I can think of a million ways I would celebrate this incredible holiday. Fluffer nutter sandwiches, Peanut butter cups, good old fashioned PB&J. The possibilities are endless. Let’s take a minute to talk about peanut butter cups since they absolutely deserve special attention. They might be my favorite candy of all time. It’s just the perfect combination, right? So perfect, that it’s one of the analogies that we use to describe marketing apps.
After hours and hours of watching the Food Network, I finally did it. I finally figured out a recipe I could write. Forget the numerous times I’ve burned something or the embarrassing number of times I’ve forgot an ingredient. This girl can’t cook. But she sure can write an incredible recipe. A recipe for a tasty, delicious, mouth-watering dish of… Content Marketing!
In the spirit of last week’s Halloween, we’re going to take this chance to scare you a bit. Ready? This Quick Start of the Week is all about forms and evaluating yourself! Terrified of forms boredom? We bet you are. And that’s why we’re doing something totally different (because since when does ion ever do anything to follow the pack?!). Let’s talk about forms in a whole new light—through the lens of an interactive marketing app…
We are all about great causes at ion, and the more we can get them in the limelight, the better. So, that got us thinking. Typically if we were going to engage in a Movember campaign we’d go gangbusters filling our Twitter feed (oh don’t worry, we’re still gonna do that, but there’s more!) with more stache shots, than Puff Daddy (or whatever name he goes by these days) has umbrella holders. This time, we thought we'd do it a little bit different.
BOO! We know! Boring, static content that falls flat terrifies us too. Generating content like a factory is so 2013. And scarier than Kanye West’s love for Kanye West. In order to makeover your content from Frankenstein’s monster into a look as breathtaking and engaging as Beyonce, we have ten not-so-scary tricks and treats to amp up your content marketing experiences.
Recent CMI data shows that content marketers are struggling with measurement & ROI tracking with only 21% saying that are successful at tracking ROI, and measuring content effectiveness being the 3rd biggest challenge. Given that only 38% of marketers say their content marketing is effective, measurement clearly one of the biggest issues that needs to get tackled as a top priority. So we’re here to assist in the tackle. We thought we'd help with a round up of some great advice from some of the best and most-well known content marketers.
Some say that marketing is too much fluff. Some say it’s all buzzwords and hype. We beg to differ! Need some convincing? Get ready to scroll because we’ve got stats. Lots and lots of stats. No jargon, no fluff (unless it’s the marshmallow kind sandwiched between soft bread with some peanut butter—then we’re talking).
Transparency, people! We all want it, from every company online. Whether you’re looking for an estimate, maybe ROI, maybe even your BMI (god knows it’s the dreaded number we don’t want to find out but should), your online experience with the company should be seamlessly transparent. And that’s what your audience is expecting, too. This week we wanted to highlight two types of calculator quick starts: BMI and Savings Calculators.
When I was a teenger, I remember writing tons and tons of notes to my friends during school. They will filled with nonsensical girly stuff about the boy du jour, goomies, scrunchies and other stuff I’m probably aging myself with. And it was almost always finished off with a S.W.A.K. Or for you non-note passing newbies—Sealed With A Kiss. So, you can imagine the nostalgia that filled my head when I saw Burberry’s Kisses campaign. As part of the marketing team for ion, I am constantly on the hunt for really cool marketing apps out there in the wild. And this one is a digital marketing gem!
Cue Oktoberfest! One of the biggest festivals is upon us. And while, for most people, beer comes to mind whenever Oktoberfest is mentioned, I like to think: MARKETING! (Ok ok, beer does come to my mind too. But just go along with it). What is more engaging than a beer fest? You have tons of people from all over celebrating the best beers in the world. The audience of Oktoberfest is there to relax, to learn, to listen, and to be engaged. But what can you learn from Oktoberfest as a whole that markets this yearly party in such a big way all over the world?
We talk all the time, like a broken record, about how important it is to engage your audiences. Like, all. The. Time. Because it is insanely important. If your audience is not entertained, not engaged, not connected to your brand, then why bother? And, Harvard is like the intelligence motherload, so you KNOW if they are utilizing something, you should probably pay attention.
October means many things to many people: 1.) It’s the height of fall (which means nothing to a Floridian since palm trees don’t shed and the beaches don’t become barren). 2.) Stores roll out their Halloween displays and you buy candy under the guise that it’s for trick or treaters, but we all know the truth. 3.) And, it’s Breast Cancer Awareness Month. That being said, it seems like the appropriate time to shine a little light on a couple of the fabulous marketing apps tied to Breast Cancer Awareness. Why? Because Marketing apps are not all fun and games. They also serve a purpose to educate and inform. It’s just that some of them are so darn good you don’t realize you are actually learning something!
It’s no new news. Content marketing is changing every day. And over the past three to five years, it’s changed a heck of a lot. But as for this past year, content marketing has gotten a whole new look. Think The Jackson 5 MJ as content marketing last year and Invincible MJ as content marketing this year—almost unrecognizably different but both versions so unbelievably necessary for the industry (RIP MJ. We love you). So we couldn’t help but ask one question: What is one thing you can do in content marketing today that you couldn’t do a year ago?
Ever curious about what you can accomplish with the ion platform? Whether you are one of our awesome customers or just subscribe to our blog for our content, we thought a bi-weekly series of our favorite Quick Starts would be inspirational for you all! We release a new Quick Start nearly every week, so you can rest assured that what’s in the cloud is state of the art. So in the helping spirit, over the next few months we’ll be taking a look at some of our favorite Quick Starts. To get this started, let's look into a Lookbook.
Content marketing is here to stay, but it continues to evolve as marketers discover new strategies to increase its effectiveness. There are several reasons for the rapid increase in content marketing, from improving search engine rankings to enhancing customer engagement. Given the range of options for improving their content marketing efforts, the challenge for marketers in 2014 is to make judicious and cost-effective choices in the ways they create and distribute content.
We are working so hard to deliver incredible experiences to our clients (so THEY can in turn provide amazing experiences to their end users). We are out and about on the event circuit. We’re churning out content like crazy. And we are loving every minute. So we had to take a moment for some shameless self promotion to share the post coverage from our little jaunt to San Fran to accept our TWO Stevie Awards from the American Business Awards.
The struggle is real. The content marketing struggle that is. We’ve all experienced it and we all know it far too well. Not only is it a struggle to produce the right amount of content day in and day out, but to produce the right CONTENT for the right AUDIENCE is almost overwhelming. And increasing engagement? Ugh, THE STRUGGLE IS REAL!