Happy Friday! Another week down in the world of interactive content marketing. As we’re all getting ready to finish up the first month of Q4, ion has been focused on bringing you the best articles, videos, and advice to kick your interactive content into high gear. So if you’re a busy marketer like us and haven’t had a chance to race on over to ion’s Medium publication this week, here’s your recap of what's going on in our world.
Every week, we strive to give you the latest and greatest in interactive content marketing. From videos to third-party articles, we aim to have it all for you on ion’s Medium publication. And now that Q4 is in full swing, this week was no different. Check out what you may have missed over on Medium and across the content marketing online world this week!
For us here at ion, the start of Q4 hit us with brute-force. Ok ok, that may be Hurricane Matthew we’re feeling but the pressure is on to create engaging interactive content experiences for our audience. With any good content creation, you must have some sort of content strategy in place. And with that content strategy, you want to avoid as many fails as possible so that Q4 is nothing but a success for your business. In case you aren’t sure where to start, the articles over on our ion Medium publication this week are great resources to help you out.
Next week starts Q4, and you know what that means—it’s time to step it up in preparation for the end of the year and getting ready to kick it into high gear for 2017! If you haven’t started using interactive content in your marketing strategy yet (and we know you’re thinking about it because you landed here on our blog!), then what are you waiting for? Need some guidance? Check out the highlights from ion’s Medium publication this week to find some inspiration and answers to all your interactive content marketing questions.
We wrapped up event season and jumped straight into webinar week! At least once a quarter, we have the pleasure of hosting our very own webinar to help content marketers just like you gain insight and ideas into how to better your engagement with your audience. So this week on Medium was all about how to overcome those content marketing challenges and tell a story with your content throughout the buyer’s journey with your brand. Check out what you might have missed this week on Medium.
This week on Medium, along with our weekly Ask Audrey series and a few great articles from some of our ionians, we wrapped up CMWorld from last week and gave you a little guide to CSIS for this week. So if you are on the same exciting content schedule as us and want to see what’s going on in the industry, check out what was on ion’s Medium publication this week.
It’s Content Marketing World week and we couldn’t be more excited. Our very own ionians are finishing up their time at the conference and are ready to bring back some major keys (while channeling their inner DJ Khaled) on everything content marketing. While they were away in Cleveland, here is what was going on over on our ion Medium publication.
First Friday of the month is always a reason to celebrate! And even more so for this Friday since it’s not only Labor Day Weekend but the weekend before Content Marketing World… and we can’t wait! We’ve been hard at work all week at ion making sure we’re ready to take on Cleveland with some content marketing force. Every day, we’ve seen a new and exciting topic posted up on the blog. So even if you’re not heading to CMW this next week, here’s your recap of what was on the ioninteractive.com blog and Medium publication and get ready for content marketing to take over your life for the next couple weeks (if it hasn’t already!).
I'm Katherine, and I'm a senior web designer at ion currently on my maternity leave. I've taken some time today because I feel the need to tell you a little secret. The ion platform is amazing and has spoiled me as a designer. Otherwise, how could I get an interactive birth announcement out the door 6 days after my first daughter was born? I'm telling you, without ion, I couldn't.
Another busy marketing week, another exciting Friday! At the end of every week, we bring you more news, best practices, and exciting tips and tricks for you marketing mavens out there. If you weren’t already aware, ion interactive has our very own publication over on Medium, which one of our wonderful ionians posts to almost every day with some of the latest and greatest in our interactive content marketing world. If you didn’t get a chance to check it out, here’s what you missed this week.
I am a longtime fan of the cooking show ‘Semi-Homemade Cooking.’ The premise of this show is basically customizing pre-made mixes or foods to be something that’s kind of homemade, but also kind of not. The idea of taking something that already exists and making it better and putting your own twist on it is really undervalued. I have a similar relationship with ion interactive Quick Starts, and I want to share how you can make your own semi-custom experiences by taking elements from different Quick Starts and mixing them. Here are some of my favorite ‘recipes’ for creating something entirely new.
What a week! In South Florida this week marked the end of summer as students start school for the year. It’s a new chapter with new adventures, experiences, and learnings. To get in gear with back-to-school we started a short interview series with a few thought leaders. In this one-week blog series we'll understand how marketing thought leaders do content marketing.
Let’s seriously celebrate the fact that we, as marketers, made it through to another Friday with some of our favorite articles from this week with contributions to ion’s Medium publication, the ioninteractive.com blog, and third party blogs. If you didn’t get a chance to take a break this week and read some interactive content marketing news, here’s what you missed.
For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.” Solving the challenge of Marketing ROI does not have to be rocket science. The first step is simply in committing to measuring it. In this article we’ll cover the challenges, considerations, and approaches you can take right now to solve the marketing ROI challenge.
It’s the first week of August already! We can’t believe how fast this year is flying by. All the kids are heading back to school this month so we figured we’d dedicate this month’s writing to educating our audience (Not that we don’t always aim to supply you with the latest and greatest educational content in the industry anyway!). So if you weren’t able to head over to Medium this week, here’s what you missed.
One of the biggest mistakes marketers make overall is to think about marketing investments in the form of a campaign - a short-term effort, offering very little opportunity to test content or creative, to optimize, or to prove ROI. Account-Based and Content Marketing Programs are similar in many ways. ABM works best when it uses personalized content marketing destinations, targeted to specific accounts, and mapped to individual needs of the buyers, across an increasingly complex B2B buyer journey. The bottom line: Account-Based and Content Marketing programs are not campaigns but long-term investments in growth.
We’re smack dab in the middle of the summer months. And whether that means it’s vacation time for you or you’re still hard at work on your content strategy preparing for Q4, we love to keep you in the loop of the latest in interactive content marketing. Right here every week, we’ll be providing a digest of what we published on Medium to make sure you get the best news and info of what’s going on in your industry. And this week on Medium…
We started this week off with a bang. Literally. 4th of July kicked off this content marketing filled week with some excitement. From interactive video to rich data opportunities with interactive content, we have your latest content marketing news right here on the ion blog. If you haven’t had a chance to check out our Medium publication this week, here’s the latest info of what’s going on in our industry.