Welcome to SFIMA Summit 2014! Not sure what to do while you're in the area? Want to get out in the beautiful warm Florida weather after a full day of sessions? No worries! Discover why you've come to the Yachting Capital of the World in the gorgeous Sunshine State and check out what's not to miss in our Native's Guide to Fort Lauderdale. Read More.
With all this hype on marketing apps, we decided to reach out and explore some brands that are embracing the app-like digital experience as well. Over the past week, we took a look at some of those experiences and how we could break them down and build them in the ion interactive platform. While discovering and showing you how our platform functions, we gave you the insight to how our team functions as well. Take a look at what this past week had to offer:
- How To: Wake up and Smell the Bacon with Oscar Mayer's Interactive Site
- A Day in the Life of a Director of Customer Success
Keep a look out for our "How To" series explaining how you are able to build these amazing interactive and engaging digital experiences directly within the ion platform. Be sure to check out our Youtility webinar with Jay Baer coming up on May 7th. Register now! Spots are filling up fast and we can't wait to show you what's in store!
Meet Audrey. Hardworking mother of one (three if you count her two Corgis), football lover, and our Director of Customer Success. Although Audrey appreciates her work/life balance with a nice glass of wine, a football game, and a family walk around her neighborhood, being the go-to support for our customers and ensuring they are successful in our software is tough work! Luckily, Audrey had a moment to breathe and take us through her typical day here at ion. Read More.
Now, although we would love to brag, we can't take credit for the building of Oscar Mayer's new digital experience. But when we saw it, we said, "Hey, we could definitely build this with ion!" So, let's walk through exactly how you could build something just like this awesome Oscar Mayer experience within the ion interactive platform. Let's break it down... Read More.
Last week was our most eventful week to date! Not only did we get to participate in some awesome selfies at the Marketing Nation Summit in San Francisco, but, as a company, we made a huge shift into the world of marking apps. These browser-based apps turn digital experiences into an engaging, interactive experience for the visitor rather than just serving up static, passive content. Check out how some of our customers are joining in as well. We'll show you how to make that adventure into an exciting, incredible, game-changing one. If you missed any of it, here's what happened last week:
- What's happening to the web??
- A Pivot and a New Platform
- Marketing apps are taking over and these selfies prove it!
- See how OptionsHouse is taking advantage of the new platform
And, check out what everyone's been saying about the marketing apps revolution here:
As you may know, we recently released a new version of our platform that includes a whole slew of new tools and features. We can go on and on about how great the new version is, but instead, we thought we’d ask our customers to share their experiences as they dig in to the new platform. Read More.
What a week it has been! Not only were we part of Marketo’s Marketing Nation Summit, but we announced some incredible changes that are happening to the web as we know it. Marketing Apps are taking over. It’s a transformation for your digital marketing, taking your web experiences to a whole new, useful, and engaging level. Read More.
Nothing seems to evolve faster than technology. Except maybe the companies creating it. In the digital marketing landscape we see new things pop up at a rapid pace - a revolutionary this, a game-changing that. Some companies create just to create. And others create by listening to the groundswell of the market and the demands of their audiences. While it's certainly possible to teeter across both sides, right now ion has jumped (or pivoted) to the latter. Read More.
Your website is like a giant canvas. On it, you can visually tell the story of your company and your brand. Everything you paint (your content) is an extension of your brand. And as the look and feel of websites have evolved over the years, so has the content. Gone are the days of a static website page with some contact info and a small blurb about the company. They have been replaced with stunning visual experiences that draw your audiences in and lure them to lose themselves in the resources your provide through countless pages that all splinter off from your home page. Read More.
Q2 is off and running! And we’re running straight to San Francisco for Marketo’s Marketing Nation Summit. Three days of innovation and connecting with ideas, marketers, and resources. Not only can you visit us at our booth, but you can hear one of our very own ionians speak for a session. Read More.
Blogs, White Papers, Tweets, Webinars, Press releases, Industry Articles, Infographics, Case Studies....Should I keep going? The amount of content AND the number of vehicles to convey it is astounding. Necessary, but astounding. There's no one way to reach people and no "right" way to do it. Read More.
Organizations everywhere are constantly tasked with making decisions regarding participation in endeavors that sound like they MAY be worthwhile. The problem is that many times, there is not an objective system in place to qualify the return on those decisions. There are essentially five steps to revamping your approach to lead scoring to garner more value and long-term success. Read More.
Let us introduce you to Amanda Simmons, Director of Creative and Landing Page Optimization at Elite SEM. As a long time ion customer, we have gotten to know Amanda as a pro of creative and landing page optimization! Elite SEM and ion have worked together to make Elite SEM’s process more agile, allowing their client’s to continuously see lifts in performance. Here is Amanda’s story… Read More.
CRO! LPO! VBO! You mean I have to stay on top of all of these just to keep up with the Jones’s of online marketing?! Of course we do. Optimization of your digital experience is the only way to know what is working and what isn’t for your brand. So where do you even start? What rules or tips can you go by to make sure you’re taking the right path to the ultimate digital experience? Read More.
Hope you enjoyed the weekend! We had quite the busy week and want to fill you in on it all if you missed any of the excitement. Last week, we released our newest white paper, Marketing Apps for Landing Pages, along with a very informative and engaging webinar on Wednesday. The questions we received were outstanding so feel free to read the Q&A below. As well last week, Mary Ward was getting ready to speak at Conversion Conference, so if you’re in the San Francisco area, make sure to check out our booth along with Mary’s session.
- Marketing Apps for Landing Pages Webinar
- Marketing Apps for Landing Pages Q&A
- Come Here about Marketing Apps at Conversion Conference