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Sales Enablement

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Sales enablement solutions

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Educated prospects are the best prospects

Prospects conduct an impressive amount of research before committing to a purchase, and it’s the marketer’s job to provide as much information as possible to them. Selling to a prospect who’s already educated about your product and market is a much smoother process than having to explain everything during the first meeting.

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Use calculators and assessments to capture meaningful data

Engage in a digital dialogue with prospects via interactive content such as calculators, assessments, and quizzes. With , users provide their first-party data through natural engagements with your content, and then your sales team can pick up the conversation where marketing left off.

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”What’s so great about the Ion platform is that we can now create campaigns in a matter of minutes by setting up A/B tests. We can always ensure the best possible outcome of a campaign.”
Rolf Inge Holden, Global Marketing Specialist
<strong>Rolf Inge Holden,</strong> Global Marketing Specialist
“We really want to make things as easy as possible for our FedEx customers, and leveraging interactive content simply makes it easy for us as marketers to accomplish this.”
Drew Bailey, Content Manager at FedEx
<strong>Drew Bailey,</strong> Content Manager at FedEx
“Our customers were looking for alternatives to white papers or research reports—creating interactive tools allows us to build a meaty piece of content that helps convert at the awareness and consideration stages of the buyers’ journey.”
Jessie Coan, VP of Marketing at Aberdeen Group
<strong>Jessie Coan,</strong> VP of Marketing at Aberdeen Group

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Our Content Cloud offers a complete, integrated suite of marketing solutions to help you scale content production, manage marketing teams and projects, publish and optimize content and create interactive content that will take your brand to the next level.