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What is Interactive Content?
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Services Programs
Our interactive content services increase engagement, improve lead quality and deliver measurable business results.
You may not have time to make interactive content marketing a reality, but we do.
Whether you just need some training & guidance, or a fully-managed program, we'll be the team that gets it done for you. ion interactive account managers, designers, writers, marketing technologists and web producers are an extension of your organization—helping you launch modern interactive content marketing programs that generate engagement, leads and sales.
We live and breathe interactive content marketing, and we love to partner with our customers to deliver results.
Interactive Content Programs
Interactive Content Programs
Included with the Platform
Included with the Platform
Interactive Content Marketing Programs
How it works:
Our process gives you the agility and efficiency needed to deliver real business results for your organization. We start with a program plan that captures your opportunities, business objectives milestones and roadmap to launch and beyond. It's a straightforward document to illuminate your path to results. We then create concept briefs that document the objective, content, functionality, data flow and design of each experience. Based on an interactive wireframe, we design and produce each experience, including QA and launch. Our programs are customizable and may include program and data strategy; the design and launch of multiple interactive experiences; A/B/n testing; analysis; Sell-Side sales focused experiences; and more. Our multi-disciplinary program teams include expertise ranging from strategy to design to data flow/integration and more.
Who programs are right for:
Marketing, design or advertising teams who want external expertise to generate results using modern, effective, measurable interactive content programs.
Included services:
Fully managed, concept-to-completion interactive content programs from strategy and design, through launch and analysis using the ion Quick Start Cloud library of experiences.
What’s Included for Program Clients:
When you engage with us in a program, you’ll get comprehensive services in addition to our standard support program.
Program planning—The program plan becomes our guide to a successful engagement, ensuring a strategic foundation is laid and your goals are hit.
Concept briefs & wireframes—Each interactive content initiative is documented with a concept brief and a modern interactive wireframe that shows the user experience, content architecture, data flow and functionality before design & build.
Professional interactive content—Based on the concept brief and wireframes, we design and build your interactive content including QA and launch.
Insights and reporting—Monthly insight reports prepared by our data analysts will capture results, behavioral insights and recommendations for evolving improvements. Real-time reporting is always available in the ion platform as well!
Account management—You’ll have a knowledgeable account team who makes sure it all comes together, driving your program to success. Weekly snapshots and bi-monthly meetings keep all stakeholders on the same page and your finger on the pulse of the program.
Content testing & optimization (optional)—If you are all about hitting defined goals for increasing engagement, leads and sales, we recommend using our content testing and optimization services. We’ll create & launch test plans, monitor results, provide test insights and recommendations for new challenger tests. Our optimization services are incredibly effective, with 75% of customers reporting conversion improvements of 100% or more. Let us do it for you too!
“ion interactive’s services team helped us strategize how to best implement holistic optimization–really a redesign of our lead generation program–with the ion platform.”
— Construction Data Company
The ion Platform
How it works:
You’ll use the ion interactive content software platform to design, launch and test your content experiences. Your options include building experiences from scratch, or leveraging the Quick Start Cloud library of over 100 pre-built, templated experiences. Either way, we’re with you every step of the way. The ion software platform includes customized training, set up, ongoing guidance from a dedicated customer success team, best-practice webinars, and access to support videos and articles to build your internal expertise. The software gives you flexibility, scalability, agility—letting you get more done with fewer resources with faster turnaround times and higher quality. Our customer success team gives you the guidance and support you need to help you meet your business objectives.
Who the platform is right for:
Marketing teams with internal or agency resources who want to create interactive content marketing experiences without development.
Included services:
Customized training, initial set up, ongoing support & best-practice guidance for your internal team to use the ion interactive content software.
Services Included with the ion Platform:
When you subscribe to the ion interactive content marketing platform, you’ll receive lots of hands-on help to produce fast results!
Branding—We’ll ensure all the interactive content you launch in the ion platform is consistently brand compliant with a customized theme we create for you based on your brand standards.
Data Flow/Integrations—Set up of standard exports for your CRM, marketing automation and analytics is included.
Ongoing support & guidance—All customers receive phone and email support from their customer success team, as well as access to best practice webinars, videos and articles to help build your expertise.
Success checkpoints—Throughout your onboarding, we’ll be holding your hand. And after launch, your customer success team is available for quarterly check-ins to discuss results, new strategies and best practices to help you stay on course.
Customized training—Based on your internal resources and skill set, you can select from the Basic, Intermediate or Expert training series.
Custom integrations (optional)—If you need a custom integration, we have lots of options and a specialized marketing technology team to make it happen for you.
Project-based interactive content creation (optional)—Do-It-Yourself customers can always leverage our interactive content services on a project or extended basis, as needed. Sometimes you just need extra hands on deck, and we love to be those hands for you!
“The strategic thinking behind the ideas the ion team puts forth, combined with the agility of the platform, makes incremental value growth quick, easy, and real. Sharp people and best-in-class software is a tough act to beat.”
— Eric Berkman, Genworth Financial
Interactive Content Marketing Program Builder
Interactive Content Marketing Program Builder
Let’s figure out how to get you some
Results.
We create interactive content marketing programs that deliver results without straining resources. Instantly build your own custom program and get an idea of what we could do for you.
