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The ion interactive enterprise SaaS platform empowers modern marketers and designers to produce data-driven interactive content without code.

What is interactive content?
What is interactive content?
About ion interactive
About ion interactive

What is Interactive Content?

In its most simple form, interactive content is content that is created with the intention of capturing user attention and encouraging them to take action. These actions can be as simple as clicking to reveal and learn more about a topic or as advanced as answering a series of questions to calculate a score or other outcome.

Interactive content gives modern marketers a way to engage their audience with quality experiences that capture insights and provide useful information. Through quiz or assessment answers and content engagement, marketers can evaluate user preferences and intent to determine what users found interesting.

What is Interactive Content?

“Interactive content” is content where the audience actively participates instead of just passively reading, watching, or listening. Interactive content includes things like quizzes, assessment tools, calculators, configurators, etc.”

– Scott Brinker, Editor, Chief Marketing Technologist Blog

How Interactive Content Adds Value to Content Marketing

Using interactive content, marketers can create unique experiences that are playful and fun. In stark contrast to dense content assets that are difficult to measure, interactive content enables marketers to analyze the effectiveness of their content to assess its value to their audience.

Measuring Effectiveness

Content marketing is an effective way to drive traffic to websites, encourage conversions, and educate users about your brand, product or service. But, with so much content being created each day, marketers need new and innovative ways to stand out from the crowd. On top of creating quality content, marketers are being tasked with proving each piece of content they create is effective at driving traffic, converting leads, and engaging prospects. Sure, you can analyze the effectiveness of content by measuring social shares or blog comments, but interactive content takes measurement further, giving marketers the ability to track each interaction their audience has with the content, making it easier to determine success and content consumption.

60% of marketers create at least one piece of content each day.

60% of marketers create at least one piece of content each day.

– eMarketer

Making It Personal

Interactive content can take a story that a subset of an audience may relate to and turn it into something personal. Interactive content puts users in the driver’s seat of their personal content journey, making them feel that each interaction is valuable and useful for them. Marketers capture valuable insights while providing personal value to their prospects.

Popular Interactive Content Types

There is an interactive content type for every timeline, goal, audience and project. But even with so much flexibility available to marketers, there are still a few key types of content pieces being launched. 

Interactive Infographics
Interactive Infographics

Interactive infographics are often used to tease users about a deeper content experience such as an interactive white paper or assessment. They can showcase key stats or factoids from a survey, report or case study.

Interactive Infographics
Interactive Infographics

Interactive infographics are often used to tease users about a deeper content experience such as an interactive white paper or assessment. They can showcase key stats or factoids from a survey, report or case study.

Assessments
Assessments

Assessments are often used to provide dynamic results based on user’s inputs to a series of question about a specific topic.

Assessments
Assessments

Assessments are often used to provide dynamic results based on user’s inputs to a series of question about a specific topic.

Interactive eBooks or White Papers
Interactive eBooks or White Papers

Interactive eBooks & white papers are deep content pieces that contain information about a specific product or service.

Interactive eBooks or White Papers
Interactive eBooks or White Papers

Interactive eBooks & white papers are deep content pieces that contain information about a specific product or service.

Quizzes
Quizzes

Quizzes are lighter content pieces than assessments, often used to test users’ knowledge of a topic.

Quizzes
Quizzes

Quizzes are lighter content pieces than assessments, often used to test users’ knowledge of a topic.

Calculators
Calculators

A calculator often looks simple to the user but uses backend logic to calculate results that are unique to the user’s inputs. These are often used to educate and promote potential savings the user could expect by using a product or service.

Calculators
Calculators

A calculator often looks simple to the user but uses backend logic to calculate results that are unique to the user’s inputs. These are often used to educate and promote potential savings the user could expect by using a product or service.

About ion interactive

ion’s enterprise interactive content SaaS platform and services empower modern marketers to engage, convert and profile higher quality leads using code-free, data-driven interactivity. ion’s interactive experiences exceed high user expectations by delivering engaging and personal content responsively designed across all devices —mobile, tablet and desktop.

interactive Content Marketing Experience

Interactivate Your Marketing with

Interactive Content

Why force your buyer to settle for one-size-fits-all content when they could use relevant interactive experiences that provide personal value? Why limit yourself to offer the same things as your competitors? Why settle for high bounce rates, low engagement and single-digit lead generation? And why limit your sales team to inferring qualification from views, opens and downloads when they could have deep prospect profiles from explicit interactions?

We are experts in interactive content. We empower digital marketers to generate, qualify and profile leads using differentiated and relevant interactivity — without costly, complex and time-consuming development.

Content That People Use

Our platform produces stunning interactive experiences that cut through the content marketing clutter with something very obviously different. Experiences that look better, work better and perform better than the passive content they replace.

We enable rapid creation, testing and measurement of self-assessments, report cards, configurators, calculators, quizzes, lookbooks, eBooks, interactive white papers, interactive infographics and just about any other type of engaging, interactive experience. Our platform centralizes these experiences—maintaining brand, data and user experience standards, accelerating speed-to-market, reducing complexity and enhancing dynamic targeting and personalization.

Enterprise-Class SaaS

ion interactive is rated 4+ stars by hundreds of brands and agencies that include: Anthem, Dell, DHL, SAS, eHealth, Fiserv, Principal, HP, Key Bank, GE, FedEx, NetApp, Nielsen, Polycom, Salesforce, Symantec and UBM.

CUSTOMERS INCLUDE:

Dell is an ion customerGeneral Mills is an ion customerDHL is an ion customerPaychex is an ion customerIron Mountain is an ion customerKabam is an ion customer

Platform Capabilities at a Glance

The ion platform is enterprise software-as-a-service with optional professional services. Annual, unlimited-seat subscriptions to the platform start at $2,000 per month. Services ranging from production help to full-service managed programs may be added starting at $3,000 per month.

Engaging Experiences

Create Engaging Experiences

ion’s Creative Studio enables development-free creation of responsive (desktop, tablet and mobile), interactive content.
Data Driven Logic

Dynamic Data-Driven Logic

Over 1,200 combinations of data-driven logic can be applied and layered to create even the most sophisticated dynamic logic—without code or development.
Rapid Deployment

Rapid Deployment

ion’s Quick Start Cloud provides best-in-class, pre-fabricated interactive templates. Download, customize and launch fast. Innovative new Quick Starts are launched continuously and usage is unlimited.
AB Testing

Integrated A/B/n Testing

Test experiences against one another without code or development.

Services Capabilities at a Glance

For platform customers who need our ongoing help, we provide strategy, design, production, technical services and analysis.

Managed Programs

Managed Programs

Our most popular service option provides a turnkey interactive content program over a predetermined period of time.
Custom

Custom

For a small subset of customers that have highly-specialized requirements, our entirely custom offering is the perfect solution.

Interactivate

Interactivate

Your Content Marketing with ion interactive

Your Content Marketing with ion interactive

ion interactive is the only scalable, enterprise-class interactive experience platform.

Other tools take a piece approach where ion interactive takes a foundational platform approach to delivering an organization-wide interactive capability. ion centralizes and reuses integrations, responsive design standards, usability standards, data strategy, flow and brand standards. This enables organizations to repeatedly scale and rapidly deploy world-class experiences with far fewer resources. ion’s unique approach decentralizes agile production of interactive digital experiences by keeping the foundational complexities out of the day-to-day creative.


Since 1998, ion interactive has delivered world-class software and services to global brands and agencies.

ion’s co-founders, Scott Brinker, Justin Talerico and Anna Talerico, continue to provide the vision and day-to-day leadership that make ion a growing, profitable and leading marketing technology provider. The company is headquartered in Boca Raton, Florida with its software engineering and marketing technology teams based in its Cambridge, Massachusetts office.

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