Creating Strategic Interactive Content for B2B Marketing

Using Interactive Content Data as a Strategic Weapon

In this presentation, ion interactive co-founder Anna Talerico and SqueezeCMM co-founder Jen Evans explain how to:

  • Achieve the holy grail of content marketing: bottom of funnel lead generation and nurturing using strategic interactive content
  • Qualify leads and spark conversations using needs assessments that are created based on customer information or product needs
  • Create a sample needs assessment that captures strategic data used for future content

Learn how strategic needs assessments accounted for 63% of one of SqueezeCMM’s customer’s leads last year!

Watch the webinar recording!