Building Relationships with Content

Michael Brenner and Anna Talerico come together for a power hour of content marketing knowhow.

Michael explores how brands can use personalized storytelling to build relationships at scale. Anna then explores how sales teams can use content interactions to accelerate one-on-one relationships and revenue velocity.

It’s not enough to have a content marketing program. Brands can be useful and valued based on what content they choose to produce and how they choose to engage with people. Relationships are won and lost with those very choices.

Michael and Anna give insight into:

  • Personalized storytelling to the right people at the right time
  • Using content to build relationships at scale
  • Meeting the buyer at the point of interest
  • Using interactions to build one-on-one sales relationship velocity

This is the modern content marketing roadmap to becoming the brand they want versus the one they tolerate.