Successful marketers are evolving to give buyers what they want across their journey. More static content is not the answer. Usefulness and utility separate an engaging interactive dialogue from a passive one. Watch the Deliver Engaging Content to Your Buyers webinar recording, and give buyers what they want!
Getting your fans to engage with your content is more important than ever if you want to increase your social media reach, clicks and community size. But how can you set your content apart from the other brands vying for your prospects’ attention on social media networks? For starters, you could become part of the only 25% of marketers using interactive content. ion and Sprout Social show you how to use interactive content to drive engagement and sharing.
A Look at Next-Generation Landing Pages that Convert Higher Quality Leads. Join us for a performance-focused webinar on the pages that really matter. ion co-founder and landing page pioneer, Anna Talerico will take you through today’s most innovative, next-generation landing pages. Learn how a whole new class of first impressions is capturing the attention and data of the web’s highest quality leads.
ion co-founder Anna Talerico takes you through the latest CMI research. "The expansion of the typical website monologue into a true two-way dialogue can give you deeper insight into what consumers are trying to achieve and how you can help them. It’s the difference between watching customers as they stroll through a store and having a conversation with them." Learn why 75% of content marketers are increasing their use of interactive content this year.
Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico present together for a content packed, content marketing webinar. Learn how to use content to raise awareness, boost engagement and fuel lead and demand generation by focusing on more than just great content. We show you what a quality content experience looks like and how that experience differentiates your content from the rest. Get the roadmap you need to put your content marketing program on the fast track to success.
A Look at the Brands Leading the Way. ion co-founder Anna Talerico takes us for an inspiring and informative dive into engaging interactive content examples. Anna uses real-world examples from brands like Symantec, Athena Health, Dun & Bradstreet, BASF, Nielsen, Cradlepoint and more. See the modern marketing trends that are driving engagement and lead quality today.
Using Interactive Content Data as a Strategic Weapon. In this presentation, ion interactive co-founder Anna Talerico and SqueezeCMM co-founder Jen Evans explain how strategic needs assessments accounted for 63% of one of SqueezeCMM’s customer’s leads last year!
Marketers can learn from software developers to harness — rather than struggle against — the dynamics of a digital world. Scott says of Hacking Marketing, “My goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software.” Join Scott Brinker as he shares insights from his new book.
What does the next wave of results-focused content marketing look like for the coming year? Anna Talerico takes a look at results-focused content marketing in 2016. This year is squarely focused on driving measurable business value from content marketing. Impact your content marketing results in 2016.
Interactive content is quickly becoming a best practice for B2B marketers. When implemented effectively, interactive content not only supercharges your lead generation and engagement strategies, but can also help to better qualify leads and construct rich lead profiles. Uberflip’s Hana Abaza and ion interactive co-founder Anna Talerico guide you through an intense hour exploring the strategies and tactics used by leading next-generation content marketers.
Repurposing a tired, old, PDF white paper into an engaging interactive eBook can deliver measurable results like engagement, lead generation, qualification and profiling. In our first “Repurposing for Results” webinar, Anna Talerico and Jay Ojea give you the rundown on transforming tired old PDF white papers into results-focused interactive eBooks.
Learn to generate, qualify and deeply profile more leads. ion co-founder Anna Talerico provides an informative hour of results-focused content marketing best practices. Get the next generation of strategies and tactics used by leading brands.
Demystify lead quality with metrics that actual illuminate the buyer’s journey. Check out this product demo to see our newest game-changing feature. With Sell-Side, you can share meaningful lead insights to your sales team like actual content consumption & engagement.
Sales has access to a wealth of marketing data on their prospects—emails clicked, pages viewed, white papers downloaded. But what about more meaningful insights into solutions configured, budgets calculated, self-assessments completed, even actual content consumption & engagement? Check out this new webinar where two of our own quota-busting sales people take you through a personal view of how they use data and insights to create an accelerated sales cycle and a positive buyer experience.
Scott Brinker, president, CTO and co-founder of ion interactive gives insight from recent research on Digital Body Language, sharing his perspective and research results on the problems and pathways to better sharing and utilizing this valuable data. Joining Scott for this session is Jerry Rackley, Demand Metric's chief analyst and research report author.
Join us for an introduction to interactive content marketing using the ion platform. Learn how we can bring agility, interactivity and results to your content marketing.
We’re excited to bring you the inside story of a fantastic piece of interactive content marketing. UBM’s Geek’s Guide to London recently brought London Technology Week to life online. Check out the first in our series of ‘marketing innovators’ webinars and learn the firsthand strategy and process from UBM’s Luke Bilton, Director, Digital & Content, ion's Director of Customer Success Audrey Ross and ion’s Director of Creative Services Stephanie Tunis.
Quick Starts empower our customers to rapidly produce engaging, interactive content. Think of them as ion ideas and best practices ready for your content and customization. And with your creativity, one Quick Start can give rise to many different innovative interactive experiences. This webinar shows how much more there is to Quick Starts than meets the eye.
There’s so much to optimize in interactive content! Improve engagement and consumption of your content with smart A/B testing. Even the tiniest tweak can make a big impact. For example, we recently re-labeled an ‘assessment’ as a ‘report card’ and upped our clicks 6X—yep, 600%. The point is, there’s a huge array of testing and optimization opportunities within interactive content. Get your testing game dialed in.
ion co-founder Justin Talerico takes you for a sneak peek demo of ion interactive’s Sell-Side Timeline. This new product capability surfaces the digital dialogue from interactive content — prices calculated, configurations saved, solutions built, self-assessments taken — to the sales team in a powerful visual view. Unlike the digital body language you have today — clicks, downloads and pages viewed — Sell-Side empowers sales with meaningful, relationship builders.
Michael Brenner and Anna Talerico come together for a power hour of content marketing knowhow. It’s not enough to have a content marketing program. Brands can be useful and valued based on what content they choose to produce and how they choose to engage with people. Relationships are won and lost with those very choices.
Get your playbook together for improving engagement and conversion. ion co-founder Anna Talerico pulls it all together for you — and by the end of the hour, you’ll have a playbook for bringing interactive content to market. You’ll know why, when, what and how to deliver useful, measurable and meaningful content to prospects and customers.
Watch the webinar and see how to dynamically show, hide and visualize with all new tools. We show you how to include all of your potential content in one page — showing and hiding any or all of it based on just about any condition you can dream up. And we show you how the new page conditions simulator lets you instantly see the alternatives.
The decision to create interactive content for your audience is one thing, but balancing and prioritizing is another. In our “Balancing Your Interactive Content Priorities” webinar, Anna Talerico gives you the rundown on how much energy you should expect to commit to interactive content.
We shook things up in this product webinar and made it interactive, just like the content we love to produce. We asked you to vote on the interactive content you wanted to see us build in real-time in the ion platform. And that’s not all — we did it two ways. We built from scratch and from the Quick Start Cloud so you could get a birds-eye view into what it’s like using a blank slate versus what it’s like to start with a Quick Start.
We’re taking you inside our own marketing to demonstrate how we used the ion interactive content platform to produce a massive digital experience. With NO CODE. Really. This webinar will highlight the most modern, advanced features of the ion platform, and we’re taking you step by step through our process. In this product demonstration webinar we’ll show you how we created and launched our “50 ways to engage” interactive infographic.
As a culture, we love to see how things are created, whether that’s a movie or a snack or a song (think VH1’s Behind The Music or Food Network’s Unwrapped). It fascinates us to see what backstage secrets go into the final product. So have you ever wondered what it really takes to bring interactive content to life? In our “Behind the Scenes: Interactive Content” webinar, Anna Talerico gives you a backstage look at the puzzle pieces it takes to put interactive content together right here at ion.
Anna Talerico gives you the low down on interactive content marketing trends shaping 2015. Make your touchpoint more engaging, more interactive and more effective. Join us to get the scoop on trends that can and will impact content marketing in 2015: Content and user experience design, breaking through content clutter, static content scaling, lead generation gating and un-gating, tighter sales and marketing alignment, content measurement, and more!
Forms—the bain of many a user and many a failed online campaign. We all know that every field we add to a form, reduces our conversion rate. But we need data, so we add them anyway. Despite the fact that we bounce more people. This webinar is about a better way of engaging with people and exchanging information. It’s about how to enable a digital dialogue using visual, friendly, approachable interactivity instead of typical form fields.
Buyers want more. More access to more information before they talk to sales. More useful content that they can trust. More self discovery. More control. But not more content. Successful marketers are evolving to give buyers what they want across their journey. More static content is not the answer. Usefulness and utility separate an engaging digital dialog from a passive one.