Mary D’Alatri to Speak at Conversion Conference Chicago 2012

Busting Barriers: How to Overcome Testing Program Obstacles

Presented by: Mary D’Alatri, Director of Account Services

Mary will identify four common hurdles to landing page testing and present real-world examples of how to overcome them.

• Learn where to start
• How to get out of a testing rut
• Testing in a multi-media world 
• Building a long-term testing strategy 

Attendees will take away key strategies to overcome common testing hurdles and a roadmap to creating a testing culture within their organization. Real-world cases will be presented.

Conversion Conference Chicago will be held Monday, June 25 - Wednesday, June 27, 2012.

Click here for more information on the event: http://bit.ly/y7IKmr

Anna Talerico to Speak at Focus Roundtable on Improving Conversion Rates

ion interactive co-founder and EVP Anna Talerico will speak at an upcoming Focus Roundtable about improving landing page conversion rates. Designing, writing, and programming landing pages is an art and a science, and is considered the crucial conduit between website traffic and email submission (aka lead capture). In this roundtable the panel will discuss best practices on design, content, web form strategy, testing, and other tips to increase conversion rates.

Register here! 

Scott Brinker to Speak at MarketingProfs Seminar

Scott Brinker, ion’s President and CTO, has been selected to speak at an online MarketingProfs seminar. Scott will discuss The Next Generation of Landing Pages: What’s New, What’s Hot, What’s Performing. In this session on November 10th at 12:00pm ET, attendees will learn:

• How to embed and track Facebook, Twitter social conversions in your landing pages
• How to harness Google Instant Preview to blow alway your AdWords competition
• How to incorporate more interactivity to inspire visitor exploration
• How to make the most of your landing page data (especially behavioral choices!)

Register today and learn how to keep you landing pages hot! 

Scott Brinker to Speak at Adobe Partner Community Day

ion’s President & CTO, Scott Brinker, has been selected to present at Adobe Enterprise Partner Community Day in New York City. 

Scott will discuss The Rise of the Marketing Technologist. If you haven’t already registered for this October 26th event then register today here! 

Scott Brinker to Speak at OMS Boston

ion’s President & CTO, Scott Brinker, has been selected to present at OMS Boston, part of the OMS 2011 Tour.

Scott will discuss The 5 Principles of Conversion Content Marketing. In his session on July 15th at 3:45pm, attendees will learn:

• How to apply conversion optimization strategies to content marketing
• How to creatie more seducible moments to nudge a customer into your funnel
• How to turn your existing content marketing pieces into conversion bait 

 If you haven’t already purchased your ticket for OMS Boston, you can still register now. 

Scott Brinker to Present at MarketingProfs B2B Forum 2011

Scott Brinker, ion’s President and CTO, has been selected to speak at MarketingProfs B2B Forum along side Sally Lowery, director of revenue marketing at iContact.

The session will take place Tuesday, June 14th from 1:45 - 3pm at the Boston Park Plaza Hotel & Towers in Boston, MA.

Session attendees will learn:

• How to design your landing pages to stand out from the competition
• How to implement a portfolio strategy with landing page optimization
• Ways to use behavioral choices to improve user experience & conversion rates

fIf you haven’t already purchased your ticket, you can still register for one today!

Scott Brinker Selected to Speak at Conversion Conference West 2011

Scott Brinker, ion’s President and CTO, has been selected to speak once again at Conversion Conference West. 

Conversion Conference will take place March 14-16th in San Francisco, CA and focuses on issues specifically related to optimizing conversion rates in online marketing campaigns. 

Scott will be speaking during the Advanced B2B Strategies for Conversion Optimization session with Charles Nicholls of SeeWhy. The presentation will take place between 4-5pm PT. 

You can register now for the conference or view the full schedule. Don’t miss out on this great conversion-oriented event!

Scott Brinker to Present at SMX West 2011

ion’s President & CTO, Scott Brinker, has been selected to present at SMX West 2011.

SMX West is a three day event taking place at the San Jose McEnery Convention Center from Tuesday, March 8 - Thursday, March 10.

Scott will be speaking on the Conversion Optimization Science panel on March 10th from 2:30-3:30pm.

He will be speaking along side Sandra Niehaus, VP of UX & Creative Director at Closed Loop Marketing, and Khalid Saleh, president of Invesp. 

The panel will focus on testing alternative landing page content that can dramatically increase conversion rates. The speakers will  share insight on these pressing questions:

• How do you come up with test ideas?
• Should you start with A/B or multivariate testing?
• How do you know when to stop a test? Or should it be an on-going process?

You can check out the full agenda or register now for SMX West!