LiveBall for Paid Search

As the price you pay per click goes up and up, you have to find a way to increase your search ROI. The pages that users land on when they click through your search ads have a profound impact on the effectiveness of your programs. By making these pages better, you can multiply the ROI of your SEM—and see a new, accurate, end-to-end picture of who’s coming from where.

By the Numbers

Let’s say you’re spending $1.00 per click on Google. And let’s say your total monthly spend is $50,000. Look at the differences in ROI when you pay closer attention to what happens immediately after people click on your ads:

1. In the first scenario, you drive your click-throughs from your ads to a traditional landing page, microsite or (hopefully not) a deep link into your website. Let’s say this approach delivers an industry-standard 3% conversion rate at a cost-per-conversion of about $33.
2. If you were using LiveBall’s advanced landing pages, your click-throughs would be sent to several different landing pages for testing. Your conversion rate would be automatically optimized in real-time and would likely double to 6% or higher. This cuts your cost-per-conversion in half and doubles your ROI from the same $50,000 spend. Double the conversions. Same spend.

This is a basic example of what ion’s LiveBall technology platform does for our clients. They are able to take complete control of their landing pages—without IT, outsourcing or coding—and increase their ROI from search.

If this doubling example is just too tidy for you, consider this: ion’s LiveBall clients convert globally at over four times the industry average*.

Search Engine Marketing + LiveBall

*Based on the Fireclick Index