Everything changes when marketing can help sales meet the buyer at their point of interest.
Interactive content engages your buyers with calculators, configurators, assessments, solution builders, quizzes and more. But how do you empower sales with the information that comes out of those touchpoints?
Imagine if everything from your buyer’s interactive journey — every solution built, budget calculated, configuration saved, self assessment taken — was seamlessly and contextually available to your salespeople. That’s sales empowerment. That’s ion’s Sell-Side solution.
Sales gets an ion Sell-Side visual timeline of each buyer’s interactive journey. From there, they can click into tailored views of their lead’s solutions, calculations, configurations, self assessments and more. Those Sell-Side Experiences can be simple results pages or full-on, dynamic, consultative, sales-specific coaching environments.
Armed with every bit of relevant information from the buyer’s interactive journey, the salesperson doesn’t miss a beat — picking up the personal dialogue right where the digital one left off. Little is lost in translation. Costly rehashing is in the rearview mirror. And buyers feel rewarded for their digital journey.
With Sell-Side in the mix, momentum is gained rather than lost at the critical transition from the digital journey to personal selling. Marketing, sales and buyer needs are aligned and coordinated. Everyone meets at the buyer’s point of interest. And everyone wins.