Creating Better Engagement

Webinar: Creating Better Engagement

How to build and gain audience insights to improve your content effectiveness.

LIVE, Wednesday, May 30 12:00 PM EST

ion’s “Better” Series focuses on the how-to of making you—and your content—better. 

Like you, engaging content is always on our minds. According to our recent study with Demand Metric, creating engaging content is the top challenge listed by content marketers—and 66% have only basic or no measurements of content marketing effectiveness. That's where interactive content comes in.

To address these challenges, we've created a six-part "Better" series to show you how content impacts your prospects and campaigns, from the experience you build, to the data you collect, how you use it and test, and ultimately, how you succeed.

Join Us for Part 3: Creating Better Engagement to Learn:

  • Exactly what engagement means to us, you and your audience
  • 3 benefits of using interactivity to create engagement
  • 3 tips you need to know when using engagement within your content
  • And finally, engagement measurement: the who, what, and how

In this live session we'll have Eric Catania and Brittany Kerr, who will provide an account and customer success perspective on the best interactive pieces for creating engagement, along with tips and tricks for testing audience engagement and examples of customer success.

In 20 minutes with live Q&A, you’ll discover how interactivity can engage your audience and encourage prospects to begin—and maintain—a meaningful dialogue with your brand. We’ll see you on May 30th!


Brittany Kerr

Brittany Kerr

Customer Success Manager
ion interactive


Eric Catania

Eric Catania

Account Executive
ion interactive

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