ion interactive Demonstrates Rapid Adoption of Post-Click Marketing With 92% Growth in 2008

Technical innovation, client growth and industry recognition set to continue momentum throughout 2009.

Boca Raton, FL—ion interactive, the leading provider of post-click marketing services and software, today announced that the company’s Q4 2008 revenues increased 55% over the prior quarter—with year-over-year growth at 92%. Bucking mainstream trends, ion interactive experienced double-digit growth while maintaining an aggressive schedule of technical enhancements to its LiveBall platform. High-profile exposure at leading industry conferences, prolific and oft-quoted blog posts, along with the release of a new book entitled “Honest Seduction” helped solidify the company’s thought leadership position.

“We were very pleased with our results last quarter,”said Justin Talerico, ion’s CEO, “when we first launched our LiveBall platform in 2007, we had the extra challenge of explaining the concept of post-click marketing. With growth like this, it’s clear marketing professionals in industries across the board recognize the value of a cohesive post-click marketing plan, plus need the tools and expertise to carry it out.”

new features for LiveBall

While it was rapidly expanding its client base, the company also developed and launched significant enhancements to its LiveBall SaaS Platform, including:

• expanded analysis capabilities with additional scheduled reports and convenient reporting formats
• advanced page editor that instantly toggles between preview and layout modes 
• ability to search individual respondents
• extended dynamic form capabilities (format and design)

book release: Honest Seduction

In January, the company released “Honest Seduction: Using Post-Click Marketing to Turn Landing Pages Into Game Changers.” Written by ion interactive founders Scott Brinker, Anna Talerico and Justin Talerico, the new book is a strategic and tactical how-to for not simply beating, but smashing the industry averages in online marketing conversion.

speaking tour

Scott Brinker and Anna Talerico have also maintained a high profile at a number of key industry conferences, with speaking engagements at SMX West, Search Engine Strategies in New York, SMX Search Analytics in Toronto, and eM9 in San Francisco, along with hosting “Power Breakfasts” for online marketers in Boston, San Jose and San Diego.

about ion interactive

ion interactive is the leading provider of post-click marketing services and software. ion’s groundbreaking web-based platform, LiveBall, enables customers to create, test and analyze landing pages, conversion paths and microsites all without IT or developer assistance. In addition, ion provides a range of professional services that complement its software platform, including consulting, strategy and communication development, implementation, creative services, support and training, and best practices. ion’s clients include Fortune 500 companies and start-ups in a range of industries including software/hardware, consumer packaged goods, manufacturing, publishing, education and utilities.