Post-click marketing reaches the tipping point

Companies are enthusiastically embracing this strategic approach, and clients are seeing how it directly impacts their online marketing ROI by improving results.”
Anna Talerico
Executive Vice President, ion interactive

BOCA RATON, Florida —A series of upcoming events highlight the positive impact of post-click marketing on online advertising campaign results. ion interactive, the post-click marketing company, will kick off a coast-to-coast tour with 8 speaking engagements in Q4. Along with its clients, ion will be speaking at prestigious industry conferences through the end of 2008 including SMX East, Marketing Sherpa’s BtoB Demand Generation Summits, ad:tech New York and Search Engine Strategies Chicago.

“A few years ago, ion introduced the concept of post-click marketing,” said Anna Talerico, executive vice president. “Companies are enthusiastically embracing this strategic approach, and clients are seeing how it directly impacts their online marketing ROI by improving their results.”

At each event across the country, conference attendees will get an inside look at the best practices and strategy for creating and implementing conversion-focused post-click marketing programs. Attendees will also gain an understanding of how a strategic post-click framework can positively impact their overall marketing programs. 

The Post-Click Marketing Tour: 2008

Marketing Sherpa’s B-to-B Demand Generation Summit — Monday, October 6th, Boston MA

ion interactive client Gary Ware, of Overland Storage, will present his post-click success story. The session titled Optimizing SEM Strategies from Keyword to Conversion will take a deep-dive into Overland Storage’s paid search campaign from the click origination all the way through to conversion.

SMX East — Tuesday, October 7th, New York NY

ion interactive President & CTO, Scott Brinker, will speak on the Landing Pages & Multivariate Testing panel. This panel promises to be gripping as its participants take a look at the good and the bad of multivariate testing. 

Marketing Sherpa’s B-to-B Demand Generation Summit — Monday, October 27th, San Francisco CA

ion interactive client Overland Storage is back on the stage for Marketing Sherpa’s west coast B-to-B Demand Generation Summit in San Francisco.

eM8 eMarketing Conference — Wednesday, October 29th, Atlanta GA

ion interactive Executive Vice President, Anna Talerico, will take an inside look at creating conversion focused landing pages for a Web 2.0 world in the session Landing Pages 2.0: Leveraging new techniques for better campaign results.

ad:tech New York — Wednesday, November 5th, New York, NY

Anna Talerico and Scott Brinker will take on ad:tech New York with not one, but two post-click sessions.  Anna will present Better online marketing with Strategic Landing Pages during the Wednesday delegate lunch and Scott will present Landing Pages 2.0 and Post-Click Marketing Wednesday during the conference exhibition.

Search Engine Strategies Chicago — Tuesday, December 9th & Thursday, December 11th, Chicago, IL

Anna Talerico and Scott Brinker will both be back in action at SES Chicago, closing out ion’s post-click tour.  In the session, American Greetings: Rethinking Optimization, Anna and ion interactive client Tessa Fraser, of American Greetings, will demonstrate why they moved from a single optimized landing page to testing over 40 landing pages. Scott will participate in Ad Copy and Continuity Clinic where the panel will examine actual ads and landing pages offered by the audience.

Interested in attending one or all of the events on ion interactive’s post-click tour? Contact us for conference details including hotel options, flight choices, meal times, and discount registration options.