ion interactive Brings Landing Pages 2.0 to SES San Jose

Landing Pages 2.0 are not limited to one page — more like a microsite experience — they contain more rich media, segment respondents and employ more sophisticated ways to personalize the experience and increase conversions.”
Scott Brinker
President & CTO, ion interactive

BOCA RATON, Florida — ion interactive, a leading post-click marketing company, will participate in Search Engine Strategies’ San Jose conference as both a speaker and an exhibitor. Scott Brinker, ion interactive president and landing page 2.0 advocate, will share how the next generation of landing pages is changing search marketing dynamics for companies ranging from American Greetings to Wyndham Worldwide.

“Landing pages are a valuable branding platform. The more creative the structure and content, the more substantive and engaging your landing pages can be, the better the results” said Brinker. “Landing Pages 2.0 are not limited to one page — more like a microsite experience — they contain more rich media, segment respondents and employ more sophisticated ways to personalize the experience and increase conversions.”

Brinker will be speaking at two sessions, “Landing Page Utopia: Expert Roundtable” on Tuesday the 19th, and “Post-Click Marketing: Converting Search Engine Traffic” on Thursday the 21st. Showing real client examples and results, he will demonstrate how every marketer can create advanced landing pages for a Web 2.0 world.

ion interactive will be exhibiting at the SES conference in booth number #529. ion’s Director of Client Strategy, Michele Hickford, will be available to provide booth visitors with best practices for creating advanced landing pages with LiveBall, ion’s platform that powers landing pages 2.0.

LiveBall, a software-as-a-service (SaaS), enables marketers to create, test and analyze powerful landing pages — without developers or IT. The platform provides marketers the ability to optimize their online campaigns quickly and efficiently:

• Create & launch multi-page experiences without any coding
• Test, track & optimize performance for each discrete traffic source
• Easily include widgets and rich media on pages
• Segment audiences in an open, transparent way
• Employ sophisticated behavioral rules to personalize the experience
• Identify click fraud

“The LiveBall landing page platform lets you engage your respondents more deeply through the simplified creation of multi-page experiences, audience segmentation and the integration of social media and widgets,” said Brinker. “It was designed by marketers, for marketers to improve the efficiency and effectiveness of landing pages in online marketing.”

In a recent survey, 95% of ion interactive’s LiveBall clients indicated they were very or extremely satisfied, and 100% of client respondents indicated they would recommend LiveBall to a colleague or business associate.

“We are proud to say that our LiveBall clients convert globally at over four times the industry average,” said Justin Talerico, CEO of ion interactive. “Although it’s not just the conversions that keep our clients satisfied. The simplified creation and management of landing pages, easy testing and improved ROI enables us to exceed their expectations.”