“No More Landing Pages” Heads to Chicago ad:tech

The blog logs over 26% direct visitors daily and we have received 100% positive feedback from our NMLP webinar registrants. We’re excited to hit the exhibit hall floor in Chicago and talk to people one-on-one.”
Anna Talerico
Executive Vice President, ion interactive

BOCA RATON, Florida – July 31st, 2007 – ion interactive, a leading online marketing and software development firm, will be at Chicago’s ad:tech Conference & Expo July 31st and August 1st, 2007, spreading the word about “No More Landing Pages” campaign. “No More Landing Pages” will have representatives on-site and will be featured at the Cyber Cafe in the event’s Exhibit Hall.

Launched in April 2007, NMLP’s goal is to raise awareness among online marketers that there are alternatives to landing pages for increasing conversions and ROI—and it is doing just that. Since it’s launch, the blog has logged tens of thousands of visits and over 1,300 online marketers have registered for the “No More Landing Pages” webinar.

“The most exciting thing for us is that people are not only listening—they’re engaged with the message,” said Anna Talerico, executive vice president at ion interactive and blogger for NMLP. “The blog logs over 26% direct visitors daily and we have received 100% positive feedback from our NMLP webinar registrants. We’re excited to hit the exhibit hall floor in Chicago and talk to people one-on-one.”

What does the NMLP team have in store for Chicago? Known for its sometimes unconventional approach in getting people’s attention, on-site reps for the campaign will be more low-key in Chicago than they were earlier in the year in San Francisco. “No protests are planned as of yet,” said Talerico. Although there will be an iPhone give-away on the second day of the event for campaign supporters decked out in the campaign’s familiar gold t-shirts.

“The ‘No More Landing Pages’ message is something we truly believe in. We frequently get calls from people who visit the blog or see the on-demand webinar and just want to share their thoughts or give their support,” said Talerico. “Our whole agency is behind the campaign—it has become our passion.”

The “No More Landing Pages” campaign includes a blog at www.nomorelandingpages.com, a series of podcasts available on iTunes and video feed of the original protest at the Moscone Center on YouTube. Resources available include links to ion interactive’s best practices Library where visitors can learn more about utilizing conversion paths in place of landing pages, as well as a cafepress.com store where “No More Landing Page” gear can be purchased—proceeds to benefit www.modestneeds.org.