ion interactive press coveragehttp://www.ioninteractive.com/press-coverage/en-US2009-01-06T08:11:35ZSquarespace Site Server v5.0.0 (http://www.squarespace.com/)WebMasterRadio Interviews Scott Brinker at SES Chicagohttp://www.ioninteractive.com/press-coverage/2008/12/18/webmasterradio-interviews-scott-brinker-at-ses-chicago.htmlSusan Delz2008-12-18T21:46:38Zion interactive President & CTO Scott Brinker takes you inside the Ad Copy Continuity site clinic at SES Chicago, plus he digs into the discrepancies between copy and continuity on landing pages.

]]>Building the Case for 2-Step Landing Pages on Search Engine Landhttp://www.ioninteractive.com/press-coverage/2008/12/18/building-the-case-for-2-step-landing-pages-on-search-engine.htmlSusan Delz2008-12-18T21:18:10ZByline Search Engine Land Landing Pages SegmentationInterested in learning how to move 60% of your search respondents beyond the first click? ion President & CTO Scott Brinker tells you how to manage multiple segments responding to generic keywords as he continues his language company example in “Segmenting Search Respondents With 2-Step Landing Pages” on Search Engine Land.

…respondents don’t like to waste time or effort. If an extra click actually saves them time, by quickly navigating them to the content that’s most relevant to their needs — if you can properly set those expectations and then fulfill them — many will indeed make that click. It’s about keeping people in a flow that serves their interests.

]]>ClickZ Covers American Greetings' Political Dance Offhttp://www.ioninteractive.com/press-coverage/2008/12/12/clickz-covers-american-greetings-political-dance-off.htmlSusan Delz2008-12-12T22:28:10ZLiveBall Search Engine Stra