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Interview: The New Role of Chief Marketing Technologist

Louis Gudema talks with Scott Brinker, co-founder and CTO of ion interactive

Scott Brinker is a thought leader in the area of marketing technology, blogging at http://chiefmartec.com/ and speaking at many conferences. His Marketing Technology Landscape Supergraphic, which he put out in January of this year, created quite a stir with its illustration of 947 marketing technology companies in 43 categories – and his note that this wasn’t even all of the companies or even all of the categories.

Click here for full article

This article also appears on Louis Gudema's blog.

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B2B Marketing: Get Ready For More Apps

Historically, content has played an important role in the B2B sales pipeline. By developing and distributing white papers, case studies and other materials, B2B brands capture the attention of prospects and with any luck, convert them to leads for the sales team.

But in today's hyper-digital marketplace, some B2B businesses are giving their sales content a makeover, replacing white papers and other types of content with apps that are designed to engage target markets and draw prospects further into the sales pipeline.

For full article, click here.

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Marketing Apps: Where Media, Messages & Mechanisms Converge

One of the overarching trends in our industry is that marketing is shifting from being in the business of delivering communications — advertisements and content — to being in the business of delivering customer experiences.

It’s not just what we say. It’s what prospects and customers experience when they connect with us, in digital channels and in the physical world.

To read the full article, click here.

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ion interactive's platform lets B2B marketers turn static content into engaging apps

Ion Interactive promotes the view that apps can be a critical part of a content marketing campaign because they provide interactive experiences that typical fare like white papers don't. For example, the company said its platform can turn boring content like white papers into participatory learning apps, pricing spreadsheets into interactive calculators and best practices blog posts into step-by-step self-assessment tools.

Click here to view full article
 

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Apps: the 'Next Wave' of Digital Marketing #mktgnation14

Customers yearned for more app-like experiences.

That's when ion interactive saw the light for its cloud-based landing-page platform: the world is shifting from landing pages that gate content to marketing apps that are content.

Marketing apps are, in fact, "the next wave of digital marketing," ion interactiveclaims. It's why the Boca Raton, Fla., and Cambridge, Mass.-based provider today revises its platform for marketers to include tailored, responsive web marketing apps using a drag-and-drop creative studio without the programming requirements. It announced the news this morning at the Marketo Marketing Nation Summit in San Francisco.

For the full article, click here.

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News Byte: Marketing Apps for Marketing Dummies

Marketing apps are all the rage, in B2B and B2C circles alike—a boon to programmers at interactive agencies schooled in the art of app-ifying quizzes, contests, white papers, and assessment tools. But today at Marketo's Marketing Nation Summit, ion interactive introduced a new feature on its marketing platform that brings app-making to the code-ignorant.

For the full article, click here.

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Digital Marketing In The Era Of The Empowered Consumer

Even though Brinker's passion is marketing tools he says at the end of the day they are but a means to an end. The real focus is how marketing is changing to deliver a better customer experience with digital technologies, which comes down to the people and process. According to Brinker, "You can have a mediocre set of technologies but if you have really good people and a really good process you can get tremendous results."

In this blog post from The Huffington Post, Brinker gives great advice to CMOs for using digital marketing to deliver an exceptional customer experience in this era of the empowered consumer, one touch point at a time.

5 Ways to Grow Marketing in the Era of the Empowered Consumer

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Latest ION interactive Infographic Highlights Crowded Marketing Technology Space

900+ companies according to ION interactive’s infographic in one market may seem like mind blowing, it may even seem like a saturated market. It isn’t. The truth is, this market is actually heavily segmented. We’re talking about marketing experiences as a major segment and within this major segment is email, marketing, mobile marketing, search and social ads, diaplay advertising. video ads and marketing, creative and design, software providers, creative and design agencies, community sites, community software, social media marketing, events, so on and so forth.

Click here for full article.

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The Red Zone: Where Super Bowls—And Marketing Campaigns—Are Won

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“We all get a chuckle out of clever marketing during the Super Bowl, but how many of those ads actually succeed after the show’s over? Here are four ways to ensure that solid advertising seals the deal.” — Anna Talerico, EVP and co-founder, ion interactive

In Anna Talerico’s recent Fast Company article, she explains how to create red-zone campaigns that have a lasting effect on your target market. 

The Red Zone: Where Super Bowls—And Marketing Campaigns—Are Won

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West engages Boca software company to reach constituents on the Web

When Congressman Allen West’s office announced he was launching a new online way to reach his constituents, it meant another high-profile customer for Boca Raton software company ion interactive.

 

The Sun Sentinel explains how Congressman Allen West is using ion interactive’s landing page software to reach more constituents online. 

 

 

West engages Boca software company to reach constituents on the Web

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Five Defining Features of Landing Pages 3.0

Over the past year, a third generation of landing pages has emerged—let’s call it Landing Pages 3.0—that incorporates ideas from content marketing, social media marketing, HTML5 interfaces, marketing automation, and the explosion of mobile marketing.

Scott Brinker, ion’s President and CTO, explains what’s defining the wave of new innovations in landing pages and the must-have elements for your pages.

 

Five Defining Features of Landing Pages 3.0

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Landing Page Optimization: How to start optimization testing and get executive support

Landing page optimization is not an easy topic to discuss, especially with reluctant colleagues. You can explain custom landing pages, A/B tests and increased conversion rates, and many will reply with a stifled yawn.

Anna Talerico, ion interactive Executive Vice President, and two other optimization experts share seven tactics for building support for your landing page testing programs. 

Landing Page Optimization: How to start optimization testing and get executive support

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Directing Online Traffic

“We want to give you the right page to make you happy. When you’re comfortable, you buy things,” said Justin Talerico, ion’s chief executive officer.

Justin Talerico, ion’s CEO, talks about landing pages, crafting persuasive, online web experiences, and how to run a business.

Directing Online Traffic

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