Right now, everyone is engaging in content marketing. Everyone wants to create more content, and so they spend more on content. This leads to a vicious cycle. Only a small number of content assets will break through – most become part of the long tail and vanish.
Consuming the content isn’t much better. For the consumer, it’s an overwhelming and bewildering sea of information with no way to take it all in and no easy way to separate the wheat from the chaff.
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