What Does a CEO Look For in a CMO?

As CEO, CMO, and co-founder of ion interactive, Justin Talerico juggles a diverse array of responsibilities. For the Aberdeen Essentials article, “What Does a CEO Look for in a CMO?”, Justin discusses his choice to play the role of CEO and CMO at ion interactive. Justin also chats about traits and qualities to consider when selecting a marketing executive. 

Read the full article here.