Why Your Business Needs to Start Using Interactive Content

According to Scott Brinker of Ion Interactive, the previous three were:

  • Text based web content
  • Rich media
  • Personalised content

You can read his post here on why he and his company are betting on this fourth wave of content to be the next big thing.

Interactive content is a whole array of different things – as an example – here are some things it includes:

  • Interactive white papers
  • Flip books
  • Quizzes, games, social hubs
  • Learning exercises
  • Contests
  • Surveys
  • Much more besides

Read full article here.