3 Ways to Listen to Prospects and Collect Data

Listening is critical to success in this new era of informed consumers and ROI-focused revenue marketers, where every purchase is carefully considered. Buyers are more discerning than ever; they’re looking for hyper-relevant content that responds to their exact needs and stage in the buying cycle. How can marketers hope to answer that imperative if we’re not listening to understand what our buyers are doing, thinking, and saying?

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