How Technology Can Fuel Your Content Marketing

The conference included six live scheduled chat sessions on topics such as content marketing and customer experience, influencer marketing, interactive content, and marketing automation

Here are the highlights from a few of these sessions.

Interactive Content

Scott Brinker, co-founder and CTO, ion interactive

"Good interactive content — through the eyes of the participant — either (a) actually helps them learn something, such as an assessment tool might, in a way that's better than just passively reading about it, or (b) provides something genuinely entertaining (like a fun little game).”

Read full article here.