The ROI of Interactive Content: A Conversation With ion Cofounder

And I was thinking about that last week when I started a conversation with Anna Talerico, Co-founder and Executive Vice President of Ion Interactive. For the last year or so, ID has been all-in when it comes to interactive content. Talerico has been all-in for over a decade. So it’s no surprise that when I went to write a post about calculating the ROI of interactive content, I called Talerico.

Read the full article here.