Marketing Apps Get Users Engaged

Leveraging marketing apps is one way marketers can help optimize their web sites for lead generation purposes, because these apps get users engaged with content that they’re interested in.

Ion Interactive cofounder and CTO Scott Brinker dove into the subject of website optimization for lead gen at B2B LeadsCon 2014 in New York last week, and said that conversion optimization is an increasingly broad space. Marketers can take cues from salespeople when it comes to understanding customers.

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