B2B Innovators Series: Scott Brinker

Scott Brinker is the co-founder and CTO of ion interactive, a SaaS provider of marketing software. Brinker also writes the Chief Marketing Technologist blog and is the conference chair of MarTech: The Marketing Tech Conference. The inaugural conference, which is being held August 19-20 in Boston, is sold out. The next edition is slated for San Francisco, March 31-April 1 of next year. In this Q&A, Brinker discussed how the rise of digital technology has transformed the role of the marketing department.

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