Why Your Content Marketing Team Needs a Marketing Technologist

Content marketing is evolving quickly. First, it’s growing in scale. Second, it’s becoming much more sophisticated. Third, it’s facing ever-greater competition. A common thread that spans these challenges: technology. Managing a large content marketing team at scale, implementing more sophisticated content-driven experiences, and inventing novel ways to break through the noise are all aspects of content marketing that can be aided by technology.

Click here for full article.