Technology is as Much a Part of Marketing as Creative

Not every marketer needs to be a technologist, but they should recognise technology is now as much a part of marketing’s DNA as creative and must be represented in the marketing function.

That’s the view of Scott Brinker, CTO of Ion Interactive and blogger for ChiefMarketingTechnologst.com, who opened today’s ADMA Global Forum at the Hilton Hotel in Sydney with a presentation on complex ecosystem of software and technology that has arisen around marketing today.

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