How to Revamp Content with Marketing Apps

New research from ion interactive suggests marketers today may have lost sight of the end goal of the “content creation machine.” Target audiences are inundated with content in the form of blogs, infographics, videos and the like. To reach them, marketers need to reevaluate strategy to ensure all content is generated based on quality, not on quantity, with the end goal of providing utility, knowledge and engagement.

For full article, click here.