4 Key Concepts Driving Digital Transformation

Organizations from large enterprises to one-man shops are in the midst of a digital transformation. Some gladly embrace the change. Others resist while still more are so busy keeping up with demand and duty that they risk missing it all together.

Nevertheless, it is happening and business leaders need to know what is happening and what to do about it.  

Scott Brinker, co-founder and CTO of ion interactive and editor of the Chief Marketing Technology blog, has written an e-Book on how the digital transformation affects marketing technology.

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