The 4 waves of content marketing

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In the beginning, there was the word.

Literally, just text on a web page.

Today, however, content marketing is evolving into something not unlike freemium games, at least according to Scott Brinker.

Brinker is the éminence grise behind ChiefMartec.com, the popular marketing-technology blog. He’s the apparently extremely patient and dedicated person who assembled a massive list of 947 companies in 43 categories within “martec,” and he’s also the chief technical officer of Ion Interactive, which has recently bet its future on marketing apps.

For full article click here.