Why Content Marketing Fails Without Strategy

Scott Brinker Is Betting His Whole Company on Marketing Apps (13:54 ):  Scott Brinker, co-founder and CTO at Ion Interactive, recently announced in a manifesto on his ChiefMarTec Blog that his agency will pivot to focus exclusively on developing apps to help marketers to break through the glut of online content and create meaningful experiences for customers. Robert and I applaud his gutsy move of focusing on this opportunity but believe he may be overstating the potential growth of marketing apps.

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