Interview: The New Role of Chief Marketing Technologist

Louis Gudema talks with Scott Brinker, co-founder and CTO of ion interactive

Scott Brinker is a thought leader in the area of marketing technology, blogging at http://chiefmartec.com/ and speaking at many conferences. His Marketing Technology Landscape Supergraphic, which he put out in January of this year, created quite a stir with its illustration of 947 marketing technology companies in 43 categories – and his note that this wasn’t even all of the companies or even all of the categories.

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This article also appears on Louis Gudema's blog.