Marketing Technology Innovation Thrives In The Intersections

Looking for the business disciplines seeing the most rapid change and innovation? Contributor Scott Brinker examines where traditional departments are crossing each others' boundaries.

 

The most exciting developments in marketing today are happening at intersections.

For instance, a growing profession of marketing technologists have emerged from the intersection of marketing and IT. Marketing technologists combine technical skills — programming, systems design, algorithmic thinking, and technology management and strategy — with a passion for marketing and customer experience.

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