The Red Zone: Where Super Bowls—And Marketing Campaigns—Are Won

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“We all get a chuckle out of clever marketing during the Super Bowl, but how many of those ads actually succeed after the show’s over? Here are four ways to ensure that solid advertising seals the deal.” — Anna Talerico, EVP and co-founder, ion interactive

In Anna Talerico’s recent Fast Company article, she explains how to create red-zone campaigns that have a lasting effect on your target market. 

The Red Zone: Where Super Bowls—And Marketing Campaigns—Are Won