How to start optimization testing and get executive support

Landing page optimization is not an easy topic to discuss, especially with reluctant colleagues. You can explain custom landing pages, A/B tests and increased conversion rates, and many will reply with a stifled yawn.

Anna Talerico, ion interactive Executive Vice President, and two other optimization experts share seven tactics for building support for your landing page testing programs. 

Landing Page Optimization: How to start optimization testing and get executive support