Case for a Chief Marketing Technologist

We have entered a Golden Age of marketing technology. There are now thousands of software applications built for nearly every aspect of marketing. We have more choices, with more capabilities, at more attractive economics, than ever before.

Here are three reasons why marketing executives should reconsider such a laissez-faire approach to technology.

ion’s President and CTO makes the case for why your company needs a Chief Marketing Technologist.

Read The Case for a Chief Marketing Technologist