Can Conversion Optimization Change The World?

We’re incredibly fortunate to play a role in one of the largest transformations of a profession in the history of modern business: the shift from “old marketing” to “new marketing.” …Yet in the frenetic rush of executing in our warp-speed world, it’s easy to lose sight of the significance of the future we’re forging.

Scott Brinker, ion’s President and CTO, shares three thoughts on the art and science of conversion optimization.

Can Conversion Optimization Change The World?