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Susan Delz | Share Coverage
Susan Delz | Share Coverage Thursday
18Dec
WebMasterRadio Interviews Scott Brinker at SES Chicago
Thursday, December 18, 2008 at 04:46PM | Email Coverage ion interactive President & CTO Scott Brinker takes you inside the Ad Copy Continuity site clinic at SES Chicago, plus he digs into the discrepancies between copy and continuity on landing pages.
Thursday
18Dec
Building the Case for 2-Step Landing Pages on Search Engine Land
Thursday, December 18, 2008 at 04:18PM | Email Coverage Interested in learning how to move 60% of your search respondents beyond the first click? ion President & CTO Scott Brinker tells you how to manage multiple segments responding to generic keywords as he continues his language company example in “Segmenting Search Respondents With 2-Step Landing Pages” on Search Engine Land.
…respondents don’t like to waste time or effort. If an extra click actually saves them time, by quickly navigating them to the content that’s most relevant to their needs — if you can properly set those expectations and then fulfill them — many will indeed make that click. It’s about keeping people in a flow that serves their interests.
Press contact Susan Delz | Share Coverage
Susan Delz | Share Coverage tagged Search Engine Land, Landing Pages, Segmentation in Byline
Search Engine Land, Landing Pages, Segmentation in Byline Friday
12Dec
ClickZ Covers American Greetings' Political Dance Off
Friday, December 12, 2008 at 05:28PM | Email Coverage Anna Maria Virizi covers the high-points of American Greetings’ case study session from Search Engine Strategies’ Chicago conference.
American Greetings ditched software it had been using to run multivariable tests and optimize landing pages and started using a tool from i-on interactive. “The big difference is [the i-on tool] is marketing managed, not IT managed,”
Press contact Susan Delz | Share Coverage
Susan Delz | Share Coverage tagged LiveBall, Search Engine Strategies, Clickz in Coverage
LiveBall, Search Engine Strategies, Clickz in Coverage Friday
12Dec
ion Client American Greetings Rethinks Optimization with WebMasterRadio
Friday, December 12, 2008 at 05:10PM | Email Coverage ion client Tessa Fraser, marketing manager of online media for American Greetings sits down with WebMasterRadio at Search Engine Strategies Chicago.
Press contact Susan Delz | Share Coverage
Susan Delz | Share Coverage Tuesday
25Nov
WebMasterRadio Interviews Scott Brinker on PPC Rockstars
Tuesday, November 25, 2008 at 02:12PM | Email Coverage Learn more about ion interactive, conversion paths and LiveBall…straight from the source. David Szetela interviews ion President & CTO Scott Brinker for WebMasterRadio’s PPC Rockstars.
tagged Landing Pages, WebMasterRadio, Scott Brinker in Interview
Landing Pages, WebMasterRadio, Scott Brinker in Interview