Conversion optimization in the extended web

The extended web is made up of your entire online world: apps, Websites, landing pages, Facebook, Google, and more. Each layer of the web must be conversion optimized in its own way because each has a different, specific purpose. However, each is also part of an ecosystem, and that whole ecosystem has to function together and be optimized as a whole as well.

Clicking through this presentation will show you how to see the big picture, choose the right optimization strategy for each layer, and also coordinate the layers to avoid message mismatch.