B2B landing pages

The way you construct B2B landing pages will be different than B2C because the sales cycle is different. As a marketer you have to consider that B2B sales often have long, multi-stage cycles with multiple decision makers involved. You have to understand the risk (and opportunity) buying your product presents the buyer, and also that different roles will have different needs for your solution.

Click through this presentation for examples of both good and bad B2B landing pages, and also how to speak to your B2B buyers on the landing page.