Progressive Profiling: Who, What & Why?

Who can use progressive profiling?

• Marketing managers driving prospects to landing pages from email marketing campaigns
• Must be passing lead information into a CRM and or marketing automation system (Eloqua, Marketo, etc.)

What is progressive profiling?

• Using landing page forms to build lead profiles and qualification over time
• A few multiple choice questions are asked on the landing page each time a lead returns for nurture fulfillment
• Helps build relationships with prospects during nurture process

 

Why is progressive profiling important?

• Reduces number of form fields on initial conversion point, increasing lead conversions
• Builds valuable prospect profiles for sales
• Allows for scoring and qualification
• Surfaces HOT! leads
• Progressive profile forms convert up to 75% of visitors
• Progressive profiling is easy in LiveBall

Interested in learning more about progressive profiling in LiveBall?
Tweet us @ioninteractive or call 561.394.9484.