How long does it take to get online test results?

The time period it takes to get statistically significant results from your A/B and multivariate tests will vary depending on how much traffic you’re sending to the pages, and how many variations you’re testing (in the case of MVT).

Here’s ion account manager, Audrey Ross, with all the details:

Have a question about post-click marketing? Send us an email at ask@ioninteractive.com and we might answer it in our weekly Ask ion video! 

Last week’s video was on when to run an A/B versus a multivariate test.