Get R.E.A.D.Y for great landing pages

We often use the R.E.A.D.Y. framework to evaluate landing pages. The framework covers 5 pillars—Relevant, Engaging, Authoratiative, Directional, Yield—with 25 total items to consider. We love it, because it helps scratch below the surface of ‘best practices’ and get to elements that really matter like social norms, design and emotional appeal. 

The READY framework was created by our very own Scott Brinker, and we just released an updated downloadable version of it so you can take it to go. 

Get the R.E.A.D.Y. guide here (there’s a very short form to fill out for it).

And for more info, here are a few other READY resources:

• See Ready framework in action
• View a presentation on SlideShare
• Read the original blog post from May 2010

>>Download the guide, and enjoy!