Are you the mayor of mobile marketing?

According to Nielson, mobile is in. No shock there. 

The Nielson 2015 Forecast says, “retailers are using smart phones as a replacement for frequent shopper cards, sending store coupons and deals directly to a shoppers phone.” 

A great pizza place around the corner from the ion office offers a mobile discount to the Fourquare mayor, and a mobile discount to everyone on their fifth visit. Starbucks does something similar too, at all of their locations the mayor gets a discount.

Another example of mobile marketing is also right around the corner from us. The Jamba Juice a few blocks down is offering a discount if you text a certain keyword to them. 

These are great, basic examples of how to market on mobile devices, but what about mobile landing pages? 

We’ve really been hammering home the concept of mobile landing experiences recently because creating them will give you a great competitive advantage. 

The Nielson study “predicts that by 2015 smart phones will be the primary enabler of consumer shopping engagements.” Their study found that “smart phone ownership nearly doubled between 2008 and 2009 and increased their share of the mobile phone market from 47 to 59%.”

With information like that, do you really want to put mobile landing pages on the backburner?

If smart phones are going to be the primary enabler of consumer shopping in just a few years, experimenting with mobile now will ensure you have the advantage when others just begin thinking about it. 

We’re no doubt heading towards a world filled with great mobile marketing, will you be the king/queen of mobile marketing? Scratch that, will you be the mayor?