An example of e-commerce landing pages with segmentation

Last week we showed you an example of segmentation by role and situation, now we’ll preview segmentation for e-commerce. 

Iomega produces external, portable and networking storage drives and disks. Their product line ranges from basic storage for home users who want to save music and movies, to office units that can provide full network backup. 

A home user looking to save a few CD’s isn’t likely to need a large 2 or 3TB external hard drive, so why even inundate them with those choices? Similarly, office users are unlikely to be interested in small 500GB drives. In order to be super relevant, offer only the choices that make the most sense. 

Iomega Allows users to segment themselves in order to receive highly targeted product options. 

Here are two landing pages that segment users:

Once the user places themselves into the right bucket, they are presented with a pitch page that speaks specifically to their needs. The pitch pages allow users to add products straight to a shopping cart. 

For example, if a user clicked the office option he or she would see this pitch page:

This specific messaging relates the Iomega product to the user’s needs - resulting in really powerful persuasion, and high conversion rates.

To see larger versions of these pages, check out our Iomega portfolio.