The Fantastic Five: Great Online Marketing Reads of the Week

Happy Friday!  Here’s your weekly round up of five great blog posts you may have missed this week. We hope you enjoy these posts, tweet links to them, and comment on them because they deserve it!

Get Smart: Make Sure Insights from Marketing Analytics Reach Your Sales Force | Fifth Gear Analytics

This post expands on an article by Barbara Bix for MarketingProfs about how to capitalize on opportunities by understanding marketing analytics. This post examines the original article, and then ties analytical insights to driving sales. 

The 7 Second Test for B2B Marketers | Fearless Competitor

Jeff Ogden provides an action item for testing whether you are grabbing your visitor’s attention within the critical first 7 seconds they land on your page. 

Ask Your Ugly Friends: OkCupid’s Email Faux Pas | Kate Morris

Kate offers a humorous and egregious example of how to offend your e-mail subscribers and their friends all in one e-mail.  Anyone who handles e-mail marketing or social media marketing should really enjoy this.

Stop Undermining Your B2B Online Marketing ROI | B2B Online Marketing

This post highlights three common traps many B2B marketing departments fall into, why they hurt ROI, and how to avoid them in the future.

5 Search Engine Marketing Trends That Impact Your Business | OPEN Forum

Lee Odden outlines five trends online marketers need to pay attention to in an industry where changes happen on a daily basis. Lee says, “Fundamental knowledge about the basics of SEO and Pay Per Click are not enough to retain a competitive advantage.” 

For some additional great reads, try our latest posts with examples of situational segmentation, role segmentation, and offering choice on the landing page. 

What was your favorite read this week? Share it with us in the comments or on Twitter, @ioninteractive!